Past performance indicates that no, the modern consumer cannot figure it out themselves. US sales widely indicate that consumers still buy from carriers.
The phone is advertised as exclusively on Verizon, which isn't true.
Oh ok got you. Well I guess they are saying that the only carrier that will have the phone in store is Verizon, but I don't know why. Do you get more of a kickback from Verizon if they sell a phone through them?