Nintendo: Apple's Latest Prey
Sales of Nintendo Co.'s most important new gaming device have plunged since its release, the company said Thursday, prompting the videogame pioneer to slash its profit forecast and scramble to deeply discount the gadget to revive sales.
The unexpectedly weak demand for Nintendo's 3DS hand-held player, which displays 3-D games without glasses and was launched with much fanfare earlier this year, are a setback for a company that had been betting on a new hit to turn around its waning fortunes. The company cut its profit forecast for the year ending in March by more than 80%.
In Japan, investors reacted with alarm. After the first hour of trading on the Osaka Securities Exchange, the shares were down 20% on the day to ¥11,350 ($146.04). Nomura Securities lowered its rating on Nintendo to neutral from buy, saying the company will need to "radically change its tactics."
Nintendo's disclosure that it sold just 710,000 3DS devices in three months, down from 3.6 million the prior quarter, comes as the videogame industry undergoes a painful transformation. Consumers are favoring devices from Apple Inc. and cheaper games that can be played online or easily assessed and played with friends via smartphones.
http://online.wsj.com/article/SB10001424053111904888304576473493285312436.html
Sales of Nintendo Co.'s most important new gaming device have plunged since its release, the company said Thursday, prompting the videogame pioneer to slash its profit forecast and scramble to deeply discount the gadget to revive sales.
The unexpectedly weak demand for Nintendo's 3DS hand-held player, which displays 3-D games without glasses and was launched with much fanfare earlier this year, are a setback for a company that had been betting on a new hit to turn around its waning fortunes. The company cut its profit forecast for the year ending in March by more than 80%.
In Japan, investors reacted with alarm. After the first hour of trading on the Osaka Securities Exchange, the shares were down 20% on the day to ¥11,350 ($146.04). Nomura Securities lowered its rating on Nintendo to neutral from buy, saying the company will need to "radically change its tactics."
Nintendo's disclosure that it sold just 710,000 3DS devices in three months, down from 3.6 million the prior quarter, comes as the videogame industry undergoes a painful transformation. Consumers are favoring devices from Apple Inc. and cheaper games that can be played online or easily assessed and played with friends via smartphones.
http://online.wsj.com/article/SB10001424053111904888304576473493285312436.html