Now this is innovation and a look into the very near future

[Sevanw]

Only one way to kill the notch, with real innovation. The notch has always represented the poor man's all screen design. A lazy design lacking in real innovation. It seems, Samsung is on its way to kill the notch by pushing the boundaries of tech. This in turn, will move the industry forward. As I've always said, some companies aim to innovate in their closed walls, Samsung innovates to break down walls and move the whole industry forward. Full kudos, cannot wait to see this in primetime.

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[Nilhum]

The note 9 already has enough screen real estate and so does the iPhone X. What benefit will it bring to the galaxy line to get rid of the already minimal bezel? How is this innovation?

 

[Tsepz]

Only one way to kill the notch, with real innovation. The notch has always represented the poor man's all screen design. A lazy design lacking in real innovation. It seems, Samsung is on its way to kill the notch by pushing the boundaries of tech. This in turn, will move the industry forward. As I've always said, some companies aim to innovate in their closed walls, Samsung innovates to break down walls and move the whole industry forward. Full kudos, cannot wait to see this in primetime.

READ

This is absolutely brilliant! Hopefully it is ready for prime time in the S10!

I always turn off the stupid notch where possible, I am so glad Samsung have ignored this stupid fad and are doing their best to ensure we have TRUE bezeless devices.

The note 9 already has enough screen real estate and so does the iPhone X. What benefit will it bring to the galaxy line to get rid of the already minimal bezel? How is this innovation?

The point of the notch was to get devices to be as close to bezeless as possible, Samsungs move is now making that a reality. Moving the cameras under the display will free up a lot more space on the devices to fit even larger displays in the same body as a Note9, if you removed the Note9's chin and forehead you will probably fit something like a 6.7inch display in that same body.

 

[rafark]

It's not really an innovation, but rather an obvious evolution.

 

[timeconsumer]

Definitely interesting stuff. However, I’m waiting for Samsung to release a device with microLED.

 

[Cryates]

The note 9 already has enough screen real estate and so does the iPhone X. What benefit will it bring to the galaxy line to get rid of the already minimal bezel? How is this innovation?

How is burying things like a camera lens and sensors underneath a display, something that’s never been capabale until now, not innovation?

 

[Nilhum]

How is burying things like a camera lens and sensors underneath a display, something that’s never been capabale until now, not innovation?

What does it add? At what cost and what is going to be the impact on prices, camera performance, etc. Phones are already in the ridiculous pricing and now adding a camera in the screen will have no benefit at all (other than .2 inches) for who knows what expense.

 

[Sevanw]

What does it add? At what cost and what is going to be the impact on prices, camera performance, etc. Phones are already in the ridiculous pricing and now adding a camera in the screen will have no benefit at all (other than .2 inches) for who knows what expense.

If we all thought this way, we wouldn't be at the point of OLED being the standard for mobile displays. It has to start somewhere. As you can see, without this tech, we get the ugly compromise that is, the notch. It doesn't matter how many times people here want to say, "you don't even notice it after a while," the notch remains an ugly intrusion to the display. You can get used to anything, but it doesn't mean it's right or preferable. You can get used to missing a finger, but I'm sure you prefer to have all your digits. So that apologetic argument of, "you get used to it," doesn't work with me. FOD alone is plenty reason for me to upgrade from any device. The one complaint I hear from almost everyone I know is, "why can't they move the fp back to the front?" That's because, It's easily the best place to put it for accessabililty in all situations. Then UPS and SOD will allow us to take full displsy designs into the future. Win win win all around.
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It's not really an innovation, but rather an obvious evolution.

Nothing evolves sitting on your hands, it takes innovation to get moving. Apple and others that have adopted the notch took the lazy way out. No innovation.

 

[mi7chy]

If in-screen sensors isn't innovation then every company would have the technology by now and we wouldn't have to put up with the fugly lazy engineering notch.

New technology is always expensive until it goes mainstream.

 

[secretk]

What does it add? At what cost and what is going to be the impact on prices, camera performance, etc. Phones are already in the ridiculous pricing and now adding a camera in the screen will have no benefit at all (other than .2 inches) for who knows what expense.

I agree that phones are getting ridiculously expensive. This is true. However to be honest this process has already started with making the bezels smaller and smaller and this introducing the notch. The notch itself is a sign of a work in progress. It should not be something that stays for long. Now if you ask me I do need a tad thicker bezels but that's a whole different point of view and I know that I am weird. For me to able to work with the device properly I need space to put my fingers on without activating the touch screen. So yeah I am not hyped at all about this trend. However the notch is even more annoying. It's like you either something properly or you don't do it at all. And currently the notch just shows that things are not done properly.

Unfortunately for me all brands will follow this trend resulting in super expensive phones that do not even fit in my requirements.

 

[Tsepz]

Definitely interesting stuff. However, I’m waiting for Samsung to release a device with microLED.

Last I heard, microLED is going to be very expensive to bring to mobile, but hey I am for it if they work all that out

How is burying things like a camera lens and sensors underneath a display, something that’s never been capabale until now, not innovation?

Because Samsung is doing it. If it was Apple, it would be the innovation of the century and we'd never hear the end of it.
When Apple eventually adopt it will suddenly be considered an innovation

 

[Cryates]

What does it add? At what cost and what is going to be the impact on prices, camera performance, etc. Phones are already in the ridiculous pricing and now adding a camera in the screen will have no benefit at all (other than .2 inches) for who knows what expense.

Cost doesn’t dictate whether something is innovative or not.

 

[dazz87]

The note 9 already has enough screen real estate and so does the iPhone X. What benefit will it bring to the galaxy line to get rid of the already minimal bezel? How is this innovation?

So you don’t noticed that ugly notch on iPhone X? Or I get it...... IF this was apple then “truly amazing.”

 

[LIVEFRMNYC]

What does it add? At what cost and what is going to be the impact on prices, camera performance, etc. Phones are already in the ridiculous pricing and now adding a camera in the screen will have no benefit at all (other than .2 inches) for who knows what expense.

It adds the design element, which is one of the biggest aspects that consumers choose a smartphone. Over the last 5 years, it's been design that was the biggest factor in Samsung's success.

 

[Delgibbons]

Under screen camera and sensors, fingerprint reader, inductive sound.

This. Is innovation.

 

[I7guy]

It adds the design element, which is one of the biggest aspects that consumers choose a smartphone. Over the last 5 years, it's been design that was the biggest factor in Samsung's success.

Is that an opinion or fact about the "biggest aspects" that consumers choose a smartphone". For me it's a factor, not the deciding factor. As far as Samsung's success, their Note 9 doesn't seem to be selling well.

 

[jamezr]

It adds the design element, which is one of the biggest aspects that consumers choose a smartphone. Over the last 5 years, it's been design that was the biggest factor in Samsung's success.

I agree...design is one of the biggest deciding factors. Most don't brag about how ugly their phone choice was...
Then you could apply that logic to just about everything we buy...

 

[LIVEFRMNYC]

Is that an opinion or fact about the "biggest aspects" that consumers choose a smartphone". For me it's a factor, not the deciding factor. As far as Samsung's success, their Note 9 doesn't seem to be selling well.

Ask Samsung, and I bet they would say "it's a fact". Plus, you know damn well I'm speaking about the general consumer, which most of us in these forums are not.

As far as the Note 9 goes, not every phone has to sell well. The Note 9 is giving Samsung an even more solid reputation. Nobody is really asking "Is the Note 9 worth it", but they are sure saying that about the iPhone Xs and Xr regardless of how much it sells.

 

[I7guy]

Ask Samsung, and I bet they would say "it's a fact". Plus, you know damn well I'm speaking about the general consumer, which most of us in these forums are not.

As far as the Note 9 goes, not every phone has to sell well. The Note 9 is giving Samsung an even more solid reputation. Nobody is really asking "Is the Note 9 worth it", but they are sure saying that about the iPhone Xs and Xr regardless of how much it sells.

I’m sure Samsung would say “it’s a fact”.

Now I don’t know how the general consumer buys phones or what their rational for purchasing a specific model.

Anyway, just like consumers have been asking if the new iPhones worth it, the same has been said about the note 9. I’m sure I can google some examples.

I’m sure of one thing. I’m thinking Samsung would like the note 9 to sell more.

 

[Cryates]

I’m sure of one thing. I’m thinking Samsung would like the note 9 to sell more.

Is there an easier statement to make than this one? I’m sure all companies would like to see their products sell more.

 

[LIVEFRMNYC]

I’m sure Samsung would say “it’s a fact”.

Well of course they would, they obviously put their money on it. If their own corporate information stated otherwise, they would still be pushing out plastic phones with removable backs.

I’m sure of one thing. I’m thinking Samsung would like the note 9 to sell more.

I'm also sure their true expectation is less than what they publicly reveal, being that they sell 3 flagship models a year. S/S+ line and the Note line about 6 months apart. Even Apple would have a hard time pulling that off.

 

[SteveJUAE]

The one complaint I hear from almost everyone I know is, "why can't they move the fp back to the front?" That's because, It's easily the best place to put it for accessabililty in all situations. Then UPS and SOD will allow us to take full displsy designs into the future. Win win win all around.

I know there is always one and probably me in this instance but if I read you right your suggesting the front FP is more optimal for most situations

Sticking up for us who like flip cases and in particular the Samsung Smart LED case the rear FP is preferable

Now if you go more naked or a more single hand user front FP yes, However I expect options with Samsung for all scenarios

 

[I7guy]

Well of course they would, they obviously put their money on it. If their own corporate information stated otherwise, they would still be pushing out plastic phones with removable backs.

Bu nothing like the subjective topics of good design and beauty to be treated as fact. Every company has its own standard.

I'm also sure their true expectation is less than what they publicly reveal, being that they sell 3 flagship models a year. S/S+ line and the Note line about 6 months apart. Even Apple would have a hard time pulling that off.

We all don’t know the sales expectations for these companies we are discussing, that I agree.

 

[LIVEFRMNYC]

Bu nothing like the subjective topics of good design and beauty to be treated as fact. Every company has its own standard.

When Samsung reaps the rewards for a subjective design, it's no longer subjective. A model doesn't become a supermodel because only some people find her attractive. General beauty/taste does exist. The consensus among the general consumer is that Samsung's design since the S6/S6+ is attractive. It's why damn near every manufacturer (including Apple) started focusing on better screen to body ratio, and glass backs, and etc.

 

[Sevanw]

The innovating just doesn't stop. Some OEMs rushed to 7nm just to be first, but Samsung being the processor giant that it is, choose to get it right by going EUV. Again, Samsung innovating benefits the whole industry, not just itself. Respect.