Except that trend started prior to Samsung. But it still doesn’t make a design objectively better. Cuffs vs straight, narrow lapel vs wide, etc.When Samsung reaps the rewards for a subjective design, it's no longer subjective. A model doesn't become a supermodel because only some people find her attractive. General beauty/taste does exist. The consensus among the general consumer is that Samsung's design since the S6/S6+ is attractive. It's why damn near every manufacturer (including Apple) started focusing on better screen to body ratio, and glass backs, and etc.