My letter to Tim Cook
Pardon the lenghth of the post. But it is easier to just paste it...
Mr Cook
I realize many media reports are just speculation and may not be what turns out in the long run. But I felt the need to comment to you on the interface with iTunes and the iCloud, and offer some suggestions. The interface has been puzzling to me, and I feel I need to let you know my concerns. With comments about iTunes 11 and iOS 6 coming out with further integration with the iCloud. I wanted to challenge your use of both iTunes and iCloud.
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KISS is an acronym many use to talk about ease of use.. it is "Keep It Simple Silly". My middle school PE teacher grilled this into us when I was much younger*when playing ball, and it has had an impact on my life. And your Mr Jobs*spoke many times of Apples products being talked about as
It just works
. due to its intuitiveness and simplicity. As much as I love your products, there are areas which I think can still be simplified to avoid confusion and make life easier. I want my electronic needs to eventually be all from Apple. But for right now I have a PC instead of a Macbook due to price. And I also have an iPhone and iPad. With the PC comes the iTunes software, which in my opinion is just very very sad. It is confusing and much more complicated to use than the iOS devices. Yet it is required for those of us that need to bridge the gap.There*are many many things wrong with it. Many that are fixable.
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If you can step back from the Apple metaphor of iTunes for a moment... When you think of "tunes", do you really think of movies, videos, tv shows, education, newspaper and magazine articles*or books? I certainly do not. I think of the radio*and my favorite songs*or music. Why should iTunes be any different? The Music app is what iTunes should be in my opinion,*and as outlined below,*iTunes in its current functionality should be called*something like*iStore.
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Fundamentally, in my opinion the interfaces should be simplified to their basic components. A Store, some component apps which access*all these*products which can be called things such as Videos, Music, iBooks, Newsstand, etc., and still have a settings panel for iCloud access coordination.
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IF all the platforms followed a redesigned iPhone/iPad metaphor it would great simplify the ease of use in finding things. Renaming some of your current apps would greatly simplify things..
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- ITunes should be named something like iStore (Tunes means music orientation not*changing your devices settings, or moving files or photos, or app additions or deletions)
- Videos should be Media (Although I can live with Videos I guess). Thus having the movies, tv shows, music videos sub categories currently in place. I really think Trailers should be added to this category as well. Trailers are movies of course. Thus eliminating another app on the desktop.Just control the selection with the sub category button selections.
- iTunes U should be called Education or University or my fave "Classroom" or something similar*(It is a source of learning by courses not a iTunes/music relevant name). This is very very strange and is confusing. After all tunes are tunes... not a classroom setting.
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With the rename in place, ITunes now becomes iStore*and should have the following modules in it
Apps, Music, Media or Videos (movies, tv shows, music videos, trailers, podcasts... sub categories), Podcasts (this needs to go in the media/videos module too), Books (which also now has audio books... books are books whether they are audio or visual), Newsstand, etc... it would be more straight forward and less confusing. You could also have an Audio sub category so you can use Ring tones in it. These modules would function as apps on their own just like the new Music*app does
and the individual apps*would have an iStore button on them when clicked that takes you to the iStore. A perfect example of this is the*as mentioned Music app. Clicking on the store button*takes you to*the store... which happens to be iTunes (Which is now renamed iStore). You can then still have the Purchased and download buttons in the iStore app. And have access to the other modules by clicking on their respective buttons. After all the frame work on the iPad and iPhone are similar, just different titles.*The shell of the app is*the same, only the content changes depending on which module you select. Again the best example is the Music app that plays the tunes and such, and goes back to access the store for purchases and searching. This is the perfect example of simplicity and KISS. Please do the same with Videos/Media, Newsstand, books, University/Education*and other medias.
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Then the only function of the iStore on the PC or any iOS device*becomes finding and purchasing what ever your active module is.... Music, Media/Videos, Books, etc. The individual apps take care of the listening, watching, reading of the purchased items while still giving you access back to the store.
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Then, as part of the seperate settings module, you can expand the iCloud settings to enhance the documents to be stored on the iCloud. All we end users want is to be able to store our files in the iCloud and not use our PC. This iCloud module should be based on the current iCloud portion in the settings module in the iOS devices. Any iCloud settings should not be part of iTunes (Which is actually a store) thus the rename.*
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Another strange thing is the Notes settings.*I want my notes stored in the iCloud without having to use a Me.Com address. It should already be based on my Apple ID not a newly created Me.com address to do it. Make it simple, and base everything on our Apple ID. Do not clutter it up by having us use a address which is from a idea that is being antiquainted such as Mobile ME. Please keep it simple and use the AppleID.
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Having a store, which can access the modules, and having apps as modules that access the store simplifies it greatly. It is really just a tweak of what you have. But the naming conventions are much simpler and far less confusing. Tunes are tunes, and stores are stores.
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If you can do this and bring the same iPad/iPhone software ease of use as outlined above*to the PC it will greatly simplify things and make it easier on the end user. The PC iTunes is just a joke. It takes forever to load and use and it often does not find my iPad or iPhone wirelessly to synchronize it. Even if they are next to my router and PC. And I have a pretty new and powerful PC. I end up giving up on the wireless sync and tether them to sync. It would be far easier to syncronize my docs to the iCloud from any device and not have to rely on my PC. Just like taking a picture shows up on my devices in simplicity, so should my other syncings. The death of the PC was highly exaggerated. IF you can iCloud the docs I will not have to use my PC and then it will be dead. The sycronizing on the docs on my PC belong in the iCloud panel not in iTunes. If I want to syncronize my photos or spreadsheets or word processing docs or whatever. It should be coordinated in the iCloud panel like it is in the iOS devices. Then from the iCloud it syncs to my iPad or iPhone wirelessly. No tether required.