At this point in time, no one, including Google, should be seriously concerned with Samsung splintering off with their own OS. This hasn't happened in all the years Google has been creating smartphones starting with the Nexus line -- what is that now, something like ten years?
And this reeks of yet another excuse for Google's poor hardware decisions.
Google has decided to make hardware. They've been testing pop-up stores and now may even have a proper retail store. They make other good hardware (Google Home Max, for example). Even when the day comes that they make good smartphone hardware, they'll still be known as Google the software/AI company and search giant.
None of this has to dictate that Google should make mediocre hardware and design. And continuing to argue for it is as folly as arguing, for example, that Samsung's slow software updates can be excused away because they're primarily a hardware company.
Google is already competing directly with OEM partners. What we're saying is, they should compete better.
Don’t think you can claim google is competing with oem partners, if the are only selling the pixel in 6-9 markets globally.
Around 100,000 units of each model in each country isn’t competing.
If google wanted to be serious, Samsung mobile would be in trouble. But they are not so.....