How has Psystar "forced" Apple to do anything?
Has Apple changed any of its business models or introduced the mythical mid-range Mac tower?
Psystar is no threat to Apple.
They forced Apple to sue them
(not really but i couldn't resist). either way, having another company (especialy in an "underground" kinda way) make a competing product like they are doing is actualy rather good for apple. here is why;
1. it keeps apple and OSX in the spotlight. this generates cheap press for apple, after all to mimic is the highest form of flattery.
2. it forces apple to be competitive with their hardware offerings. apple will likely sit on new features and play the safe card, but i doubt they will do it as long as they have in the past now.
3. the underground interest. this is allowing people to get into OSX without buying a mac mini (a system where apple has much less markup on). now interetsed developers can get a system and start coding who cant otherwise afford apples price tag and apple still makes money from the licence purches or OSX.
4. release hype. one of the best ways to generate hype about a product is to play leapforg with your competition. AMD and Nvidia do it all the time. companies that dont have anyone to really play leapfrog with (Microsoft) offten have to resort ot other business tactics to spur sales of there primary product (an example, just a theoretical example mind you
, would be to release a stable OS then release, and force, something new that people wont like as much, then release a product to save them that is better. much like how Coke did with "new coke" and then bringing back coke clasic, its a commonly used, though not offten discussed, marketing tacktic).