Interesting you find the price absurd. Did you say the same about the Titanium Series 7 last year?? The Series 7 Titanium, which was literally an identical Watch to the Series 7 aluminum, sold for $850. Do you also feel the Series 7 and 8 SS are also overpriced?? Apple is literally charging $200 more for a SS case and Sapphire display. That is absurd. Meanwhile, the Ultra, which is $50 less than the Series 7 Titanium gives you 2-3 times the battery life, a larger more robust build with new and unique design, software features unavailable on other Apple Watches, a display 2x brighter than any other Apple Watch, much better speakers, better water proofing, and an Action button that is the opposite of gimmick. Please explain to me again how the Ultra pricing is absurd, particularly when you look at where it’s placed in the market of smart/sport watches.