Iconic design does not imply you completely stop tweaking the design. We have gotten 4 years of the same design with some minor upgrades here and there.
No I am referring to the fact that it looks almost identical to the S8 from the front.
It’s so iconic it is quite literally the icon commonly used to represent a smartphone, despite iPhones being a minority of smartphones. Draw a rounded rect with a circle at the bottom and ask the majority of people on this planet what it is and they will instantly tell you, “that’s an iphone”. It really doesn’t get any more iconic.
So a screen with little bezel then? Samsung copied a 4 year old LG then, is what you’re telling me.