We have a married couple we sometimes travel to places with. They are supper nice and fun and we all have similar interest so everyone gets along great.
But they are Apple super fans. The love love everything about Apple. They have just about every Apple product in their homes from Apple Tv, HomePod, lighting controlled by Siri. They have iMacs, MBA, MBP, iPads, AW, iPhones.
Thye really really LOVE Apple kinda like rabid fans lol
We have seen them in a hotel lobby using their iPhones then switch to an iPad...then reach in a bag and pull out an MBA to reply to emails. Its crazy...we all kid them they are the exact customers Apple envisions.
Thye think its a complement too!
They will even not reply to my texts if they show up GREEN! lol
So yes people can actually love a company....