Price hike? if you pre-order you are getting the 512GB for the price of the 256GB, plus trade in discount and 6 Months of Disney+ thrown in as well. I think it's quite decent considering the iPhone 14 Pro is more expensive with no deals.I was half tempted by the specs of the new S23 Ultra (looking over from an iPhone 14 Pro) but Samsung have lost a potential customer with the price hike in the UK and the lack off decent trade in / bonus / free gift offers. Such a shame!