I don't think consumers consult how a phone did on benchmarks prior to purchasing it. I just don't see how benchmarks can be used for marketing purposes at this point.
Not at all. They wouldn't even know what quadrant or antutu were .
People are right here - benchmarks do not give true testament to how a phone performs in day to day use.
My S6 edge opens apps faster than any other android I've had. However once a few apps are open and in general daily use because it has to refresh content more often whilst other devices do not - it makes it feels and perform slower in usage than devices which benchmark lower.
If Samsung could actually pair it's great CPU / Hardware with true software optimisation the perhaps we could declare them to be 'killing it'.
Rather they continue to rely on raw horsepower to try and muscle through their bloated OS (We're talking bloat and poor optimisation under the hood - not the lick of paint brushed on top of touchwiz).
I truly hope they get there but at the moment their great hardware is gimped by their software and no matter how high a device benchmarks if that equation doesn't change they won't be killing anything ...
Benchmarks as they stand now reassure us the new device is more powerful than the last, but not necessarily that the end user experience will be reflected by such.