The difference is that the SIII can do or has nearly everything on your list. The iPhone has nothing like smart stay, best shot, direct call, palm touch, palm swipe, or flip to mute
Hyundai used to do the same thing by calling out that their paint quality is better then Mercedes. Needless to say I have a Mercedes and an iPhone. Not because I just love Apple or Mercedes, but because they are two brands that are very refined and in my opinion - best suited for my needs/wants.
Shake to update? Seriously?
Apple has plenty of features that Samsung/Google don't mention in that ad, such as iCloud
I've started using the hash tag #TheNextBigThing to talk about how excited I am for my new iPhone 5. All iPhone fans should to the same! "Borrow" their slogan.
Last but not least, I hate companies that try to directly compare themselves to competitors - it just makes them look bad.
Phone wars are looking more and more like political ads everyday
There's still a lot of people without smartphones to play for, especially world wide. At the end of the day the team with the bigger user base is going to be able to have the advantage of having more apps, better support from other technology players.
And a longer/better spec list is one way to target potential first time smartphone buyers.
Also, remember this is 2 very different corporate culture spawned from different parts of the world. In Asia the spec list and being the ones with the latest and greatest with a fast refresh cycle is more important than a nicely though out interface. People I know in asia buys new phone like we buy new underpants.
People that are tech-savvy and even know what more cores mean, or more ram, KNOW that the fact that apple may have less processing power on paper, but the fact that Apple makes their own software and hardware, makes the iPhone superior because they make it so the software and hardware works more efficiently together so it's faster than an android with more "cores". And people that don't know what cores or ram mean (you'd be surprised), don't give a **** and will probably want the iPhone anyways because it's **** sexy. So basically, we win.
I wish Apple would release an ad comparing sales numbers. Like in 1 week we sold more phones than you did in a year.
Apple has done this many times over the years. iMac introduction, iPod, iPhone and iPad introduction, Mac vs PC ads, mocking Vista, etc.
I hope you're not saying sales volume = quality? Because PC fans could use that to say Windows is superior to OSX.
I prefer Dropbox. There are plenty of other cloud storage services.
I hope you're not saying sales volume = quality? Because PC fans could use that to say Windows is superior to OSX.
LOL, I can see why they did this, but Apple should sue them for not licensing the right to print the iPhone in the Ad