And Android fans would use that to "prove" Android is better than iOS.
This ad doesn't appear to be for those in Asia so your point there is moot.
You know what drives sales more than anything else? Word of mouth advertising. I was at a local high school football game last night. I counted those around with me iPhone. I counted about 17 iPhones and I a few conversation broke out. I heard one guy say he had ordered the new iPhone 5 and this women said yeah, we upgraded too. This other older lady said my husband and I will be new to the iPhone. I asked why did you guys get an iPhone, she said well all our kids and grand kids have them, so we decided we'd get one too. The old man was like I am going to have to learn how to text.
This ad by Samsung will have VERY little impact on sales! Even on those that still haven't made a jump. I think it boils down to exposure and what the members of your family have already adopted.
I use a Samsung Galaxy S2 and also use an iPad2 and MacBook Air. So here is my take and probably a different perspective as one who has never owned an iPhone.
Samsung phone has only one attribute that I would miss when I move to an iPhone 5 and that is the swipe feature where i can just take my finger from one word to another for quick text input. But let me tell you why I am dumping my 9 month old SGS2 for an iPhone 5 when an unlocked one is sold by Apple which I plan to use on the T-mobile network because my city i already opened up for 3G and by middle of next year will have LTE compatible with AT&T iPhone 5.
1. The camera and video feature of iPhones is very superior to the Samsung Galaxy. I have compared photos taken at the same time with my phone and my friend's 4S.
2. The quality of Apps in the Android have a far less functionality than those in the iOs environment.
3. User data privacy just does not exist in the Android domain. I end up buying Apps on my iPad and running my SGS2 in hot spot mode.
4. Operating system updates are a nightmare. It takes a year or more for updates to the software depending on the manufacturer. Samsung does a lousy job. Apple updates are smooth and trouble free and cover all its family of products.
5. The hardware and software integration in the iPhone is incomparable to any phone in the market, including Samsung Galaxy family.
6. Battery life is a joke. I can never get past a full day without charging. I do not play games or watch movies. I just have 4G and Wi-Fi on. I end up having my phone connected all night, while driving and at work too. Battery drain for the large screen is horrendous.
7. Finally, every time I buy an App I know my data is sold because I am constantly getting spam text messages and phone calls. I thus avoid buying any Apps in the Android market.
I am thus keenly waiting for Apple to sell unlocked phones which I will buy at full price and use on the T-mobile network.
I hope you're not saying sales volume = quality? Because PC fans could use that to say Windows is superior to OSX.
Word of mouth isn't everything. If that's the case there's no point to advertising new products or alternative to anything already on the market.
These Ads will get some people to go take a look (both new buyers and existing smartphone owners). And if the product is any good (btw it's not bad at all to use) there will be some takers.
From there if you keep churning out good stuff you build your own brand. Isn't that how the Japanese car became popular in North America? By offering different but useful specs and building their own customer base?
Proves Samsung is worried.
They should be.
iPhone 5 is coming...
If Samsung, MS, Sony, Google, Motorola or anyone else does sleazy marketing its petty and pathetic
If Apple does sleazy advertising its art
Its an ad and it does make a point whether we accept it or not so why the heck is anyone offended? Just because we prefer Apple products doesnt mean competition shouldnt exist.
Why are they worried?
Despite the iPhone, they are the number 1 smart phone builder in the world.