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Like I said you might have the new phone cool but that first phone with the burn it isn’t the 15 series in my opinion, there is zero chance burn in will happen in a week
Welp, seems my jovial or facetious comment went a bit too far and was reported as "insulting you" but that got your initial post deleted as well as other poster's comments about you being rude deleted also. Moderators have been busy on this thread.

So as I have been warned...

My fellow distinguished gentlemen, I respectfully call to your attention the following photos showing the thin bezels of the iPhone 15 Pro Max. As discussed throughout this forum and the internet in general, the bezels look thinest on the lighter color devices without a case, but were over-hyped a bit before launch. I agree. They do look much smaller in various circumstances like when is is bright enough to see the color of the outside of the Natural dnd White devices. In other scenarios like black titanium or in darkness; the combined black of the actual bezel with the black of the titanium edge of the device, lessens the overall impact.

As folks are saying on this thread, this could be image retention or something beyond simply "burn-in" as I stated initially. But these images are of my iPhone 15 Pro Max without question.



1696442157839.jpeg


1696441963622.png

1696444257787.png





My SO's 13 Pro Max: bezels are thicker on the same video.
1696441830248.jpeg


I will update the thread after testing a reboot in a dark enough environment along with resolutions if replacement/testing is done by Apple.

I am however dumbfounded sir, by your baseless claims that these photos are not of my iPhone 15 Pro Max and dispute them as categorically false. My history on this forum should easily contradict that accusation as completely out of character. But as is your right on this earth, believe what you wish to believe and I will continue to try and solve this issue with my 12 day old phone and share my experience with this community with transparency.
 
Actually it can happen in less than a week. I purchased a 12 pro max and used it next day as my gps and docked it in my car, it was hot and in sunlight all day as I drove and sadly it did have a burn in less than week of owning it. I returned it the next day. So it is possible.
You make an important point. It is essential to keep iPhones out of the direct sun for any extended period of time, because they can quickly overheat. Especially on a car dash.

I too fried an iPhone exactly that way; it was bricked with an error message for ~8 hours after, but finally started working again. I figured I wrecked the warranty, because no doubt there are sensors that document when a phone has been overheated. But fortunately I never needed to make any warranty claims with that phone.

Now I dock my iPhones on the shelf below the speedometer cluster, which is shaded by dash overhang in my car.
 
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When you return the phone to get another one, be sure you get a brand new iPhone, specially one sealed in the standard original packaging. Don't allow them to give you a refurbished model. Refurbished models have lower resale value. Don't allow Tim Cook to rip you off by giving you a refurbished model.
 
Well, for the last week and a half I have been touting the iPhone 15 Pro/ProMax as one of the best iPhones in years. Despite incremental changes, it is greater than the sum of its parts. I also had ZERO issues with over-heating and thought those claims were rare and blow out of proportion.

Then last night I saw something I have never experienced on an iPhone. Terrible and VERY noticeable burn-in. This was never an issue on my X, 11 Pro, 13 Pro or 14 Pro OLED screens.

View attachment 2288347

You can clearly see the Photos App, Notes App, Clock App, Calendar App with "22or 3ish)" and below the the "X" app that is the main home page of my phone here:

View attachment 2288350

View attachment 2288354

I then decided to go play a gray "Uniformity" Video on YouTube that I had played about a week early after reading a post here that some users were seeing issues with their display on brightness uniformity issues from one side of their screen to another. At a couple days old, my iPhone looked great.

Last night... these were the results:

View attachment 2288356

View attachment 2288357

I only 2 days ago turned off the Always On Display option, but the calendar clearly shows 22 ish burned-in. Auto-lock has been set at 2 minutes since the restore on launch day.

I have AppleCar+ Theft and Loss. Just not sure when to take it back at this point.

Disappointed that in less than 14 days something like this was even possible under normal use.

> thought those claims were rare and blow out of proportion

Did we learn a little empathy this week?
 
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This is an internet forum discussing Apple products, why wouldn't someone post something like this here?

And how is this sensationalist? OP is honestly documenting a strange case that a lot of people on this forum would find interesting.
What I said was
"first I go to Apple. Then I may report what Apple's response was to the internet."

I did not say folks should not post the issue for discussion. Apple's response to such an issue is IMO essential to the discussion, and posting to the internet before contacting Apple is entirely different than posting after contacting Apple.

E.g. Apple might say "Oh you got a defective 15, here is a replacement" or Apple might say "Scr*w you" or Apple might say "Yes we know about that an iOS update will fix it" or any number of things that Apple might say. IMO pushing such an issue to the internet without first seeking Apple support is just wrong. And including Apple's response focuses the internet discussion and helps make the discussion meaningful.
 
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If I have an issue with a device, especially soon after purchase, first I go to Apple. Then I may report what Apple's response was to the internet. What is it with folks first rushing to make sensational internet posts? Clickbait? What?

This is an internet forum discussing Apple products, why wouldn't someone post something like this here?

And how is this sensationalist? OP is honestly documenting a strange case that a lot of people on this forum would find interesting.

Thanks h.gilbert. I certainly plan on addressing this with Apple Allen_Wentz. If I had dropped my phone and it broke and I tried to say "The iPhone 15 breaks too easy" then yes, that would seem to sensationalize something obvious or expected. This situation seems new and unexpected to the other things we have seen so far. I do feel this situation and the sharing of it is a massive reason this Site/Forum exists. Removing these kind of experiences/discussions would decrease traffic/interaction/ad-revenue an appreciable amount.

I'm sure apple release dates are big business and help MacRumors' bottom line more than any other time of the year.
 
> thought those claims were rare and blow out of proportion

Did we learn a little empathy this week?
Yep, I certainly did. Eating my crow now. I own my mistakes and shortcomings. Everyone has their own experiences. (I still am curious about setup/settings/apps used by those with the over-heating issues. One YouTubers's theory about the 3nm chip yield allowing less reliable chips seems to have some merit, leading to some kind of chip lotto and I am curious to see how that plays out)
 
What I said was
"first I go to Apple. Then I may report what Apple's response was to the internet."

I did not say folks should not post the issue for discussion. Apple's response to such an issue is IMO essential to the discussion, and posting to the internet before contacting Apple is entirely different than posting after contacting Apple.

E.g. Apple might say "Oh you got a defective 15, here is a replacement" or Apple might say "Scr*w you" or Apple might say "Yes we know about that an iOS update will fix it" or any number of things that Apple might say. IMO pushing such an issue to the internet without first seeking Apple support is just wrong.
Fair enough.

I guess I wanted to bring everyone on my journey of discovery. 🤣

I will definitely update the thread as the situation progresses. Perhaps I was looking to see if anyone else was experiencing the issue at all too and a bit over-eager. I also have wasted too much of my work-day now and better get some stuff done there...
 
Confirmed: After 2 reboots there was no improvement. Burn-in or "image retention" persists and is easily seen on grey backgrounds.

I'll contact Apple or head to the Apple Store when I get some time later today.
Yes, IMO getting the issue documented with Apple ASAP is essential. The described issue is the kind of thing that can be particularly concerning, since in the past screen some burn-ins have been linked to certain types of (TV) displays IIRC.
 
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Definitely a QC issue on Apple's hands.

Burn-in shouldn't happen even if you've been running this always-on since day one. It's only been 12 days. Today is October 4. The phone only available on September 22.
 
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Disabling that function seems common to me. There are recent threads like "Help, my 15 Pro is super dim compared to my 14 Pro" because their 14 Pro had that setting disabled and the 15 Pro was enabled. The brightness still dims with that setting disabled. It just lets the "100%" level actually go to a brighter level.

Like mentioned. All 5 of my OLED iPhones had that disabled and no problems. 2 of those phones I used for 2 years the same way I used the 15 for less than 2 weeks...

I don't need a dark room to reboot, I need darkness to see the burn-in. Last night, the burn-in was most noticeable at 10%-60% brightness in a dark room and even more noticeable with "Night Shift" enabled. As soon as I went 100% brightness, it was much harder to see even at night. I have video recordings using my SO's phone of the YouTube video playing that when the video would ramp up a percentage of Gray to White, the video would bloom bright, the apps/images would not show as much, then when it went to the normal grayscale image, there was the burn-in again, clear as day.

Video seem too large to load here...
Ah OK, I see. Not doubting your issue! Just trying to understand. A (too) dim display is something I’ve never seen myself. I don’t know anybody switching auto-brightness off, so I also do not know what the difference is. Regardless: that burn in is nasty. Simply return it to Apple and get a new one.
 
Well, for the last week and a half I have been touting the iPhone 15 Pro/ProMax as one of the best iPhones in years. Despite incremental changes, it is greater than the sum of its parts. I also had ZERO issues with over-heating and thought those claims were rare and blow out of proportion.

Then last night I saw something I have never experienced on an iPhone. Terrible and VERY noticeable burn-in. This was never an issue on my X, 11 Pro, 13 Pro or 14 Pro OLED screens.

View attachment 2288347

You can clearly see the Photos App, Notes App, Clock App, Calendar App with "22or 3ish)" and below the the "X" app that is the main home page of my phone here:

View attachment 2288350

View attachment 2288354

I then decided to go play a gray "Uniformity" Video on YouTube that I had played about a week early after reading a post here that some users were seeing issues with their display on brightness uniformity issues from one side of their screen to another. At a couple days old, my iPhone looked great.

Last night... these were the results:

View attachment 2288356

View attachment 2288357

I only 2 days ago turned off the Always On Display option, but the calendar clearly shows 22 ish burned-in. Auto-lock has been set at 2 minutes since the restore on launch day.

I have AppleCar+ Theft and Loss. Just not sure when to take it back at this point.

Disappointed that in less than 14 days something like this was even possible under normal use.

You didn’t mention if you use your phone with the display on at maximum brightness all the time indoors and out. I can see where that would cause burn in instead of having it adjust automatically. If you don’t live near an Apple Store where you can make an appointment and get the screen replaced under warranty, definitely call AppleCare and have them replace the unit.
 
You didn’t mention if you use your phone with the display on at maximum brightness all the time indoors and out. I can see where that would cause burn in instead of having it adjust automatically. If you don’t live near an Apple Store where you can make an appointment and get the screen replaced under warranty, definitely call AppleCare and have them replace the unit.

Apple prevents users from choosing maximum panel brightness and dims the display after a while. There shouldn't be any situation where the user can burn-in a display so badly after two weeks.
 
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Apple prevents users from choosing maximum brightness and dims the display after a while. There shouldn't be any situation where the user can burn-in a display so badly after two weeks.
How about if a user sets the iPhone to not auto lock and turn off display at all, then aims a flashlight at the screen for hours using a bench test method for example?
 
How about if a user sets the iPhone to not auto lock and turn off display at all, then aims a flashlight at the screen for hours using a bench test method for example?

Based on my experience, the panel will dim after a few minutes. It will not sustain 2,000 nits for too long.

This isn't Apple's first rodeo with OLED and they have damage preventative measures in iOS. If we look at TV burn-in tests, panels don't begin to degrade until at least 4,000 - 8,000 hours. We're less than 300 possible hours so far for iPhone 15.
 
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