Ahh, a different kind of licensing, you should have been more specific as that's a rather large topic. There's so much software licensing to do with any computers, even linux ones, that is makes IT guys cry! It's a sizable portion of our jobs and about as interesting as watching paint dry. I don't really agree it was self harming, and Mac's might have more of a presence in the market if they did do it, but like you say, they are the richest computer maker, for now.In an attempt to make more money (and become rich as Microsoft), Apple for a brief period in time tried to license its OS to other companies and allowed them to build officially supported Mac clones. This nearly brought the company to collapse, because it eliminated all reasons to pay a premium for expensive US-made Mac hardware. Upon his return Steve Jobs killed this self-harming business.
Never! Why would I have heard about a tiny Minnesota company, which adds nothing to the value of a product and takes a 20% cut? Nobody outside the US is talking about Best Buy. And everybody inside the US is talking about how online retailers like Amazon are killing them with their lower cost structures, larger scale and better logistics. The important point here is that Apple eliminated the need to buy from a retailer. You can go directly to the Apple website or to a physical Apple Store and buy Apple products and services from the source. Apple Stores are by far the most profitable shops by revenue per square meter. They are in the nicest old buildings in the most touristy locations of the world's largest metropolises. They build the brand and improve customer relations, but they also make an awful lot of money on their own.
lol, you don't have retailers that sell Mac's in Germany? I see a few in google. Anyway, that has never been unusual here in the U.S. I almost always buy computers from the maker rather than a retailor, Dell, Lenovo, HP, ..., it's easier to order what I want.
That's a bit much, but whatever. Do remember that Apple uses Chinese slave manufacturers too. (and now India)This is also a huge disadvantage, because with dependence on suppliers like Intel you lose control over innovation, release dates, price points, performance, heat, weight, noise and battery life of your products. And everybody else can build similarly ****** notebooks with the same Intel CPUs. So you've lost your most important unique selling preposition (USP), which makes the customer come to you and not go to the next best Chinese slave manufacturer. M-series chips are not just great for what they are and what they can do. One of their biggest benefits to Apple and their customers alike is that you can only buy them inside a Mac or iPad.
I happen to need backwards compatibility for work, so I don't view apple's way of pulling the rug out from under people's feet every few years just to get their core people excited. I still want to use Mac's at home, but they are making it real hard for me not to despise them instead. Just this morning the rumor of discontinuing services to Apple branded software after only 5 years, it's *almost* enough for me to give up on them for good.