This is just not true. I have a PCIe SSD on my MacBook Pro. It is a fery fast Samsung drive, 700Mbps writes and reads. I also have a 1Tb Fusion Drive on my iMac 5K. I don't see much difference between the two in my regular workflow. I did notice that an app I didn't use for a while took a bit longer to load, but that's it. The system boots really fast, Photoshop opens really fast, apps open fast, etc.
New Fusion Drives (I think 2013 and up) have PCIe SSDs. If you hate them, you can always manually split them and choose what goes to that fast SSD and what to the HD. I was planning to do that, but found out there really is no need, as Apple does a great job of managing everything.
Now, SSDs have advantages. Reliability, silence, consistency. Also they don't need to be defragmented (although OS X does this for HDDs in background anyway) etc. Also, some people (video professionals, for example) need really fast speeds for media files. However, claiming that FD is a "marketing gimmick" is just wrong. It just isn't true. I had a HDD-only iMac and it was incredibly slower than the one with the FD.
I would like to hear what data-intensive tasks you do to consider FD as slow. Did you even try it? And don't give me that 'it's ok for email and surfing' BS. An iPad is good for those - people are creating amazing things with 5, 6, 7 (and more) year old iMacs and a modern computer with a FD is MORE than capable of doing really powerful stuff.
Besides, if you don't believe me - read this excellent piece by Anand Shimpi
http://www.anandtech.com/show/6679/a-month-with-apples-fusion-drive
"For the first time since late 2008, I went back to using a machine where a hard drive was a part of my primary storage - and I didnt hate it. Apples Fusion Drive is probably the best hybrid SSD/HDD solution Ive ever used"
This doesn't sound like a marketing gimmick to me, and - don't take this the wrong way - but I'll take Anand's word over an emotional forum post.
So - let's put things in perspective:
SSD is better than a FD but also more expensive.
256Gb SSD is a good choice if you plan on using external Tb drives.
FD is a really good option for a lot of people.
512Gb/1Tb SSDs are amazing and have a price of a whole computer. Not for everyone.