it would be interesting to see sales figures against Apple’s Mac’s for example, can the Surface line even be compared to the the iPad Pro? Since it’s suppose to be a laptop replacement anyway.
With the comments made over the last few years Tim Cook seems to very adamant that Apple won’t do such as device, half of me understands why but the other half is very intrigued with the idea of owning a device that can replace both my iPad Pro and laptop (MacBook 2011). Does Apple not feel like they are missing out in that market.
If you compare Windows computers to Apple computers it is easy: Apple's MacOS marketshare is around 7% if I am not mistaken. Windows OS around 90%.
For tablet devices it is a lot more complicated. Are Surface devices tablets or laptops?
It is all apples and oranges but in my opinion they could be compared as follows:
- Surface pro (more accent on tablet than laptop). Also lots of Surface pro 'clones' are made by OEM's. These devices could be compared with iPad users with a need for a laptop once in a while.
- Surface laptop. This is a laptop (with touch) and should be compared with a MacBook(pro?). There are also lots of laptops with touch nowadays made by OEM's.
- Surface Book/Surface Book 2. Powerful laptop (with touch) with detachable screen that can occasionally be used as a tablet. Should be compared to the MacBook pro and to an iPad (for occasional use). Also 'copied' nowadays by lots of OEM's.
- Surface Studio. A desktop all in one computer with touch. This comparison is obvious: the iMac.
But all those comparisons don't matter. Microsoft is not a hardware company but a software company. In the end it matters to Microsoft how many devices are sold with Windows and/or other MS software on it. Be it an MS device or another OEM device. Microsoft also likes it when people buy Apple stuff (think all the MS software running on Mac/iOS).
Apple is a hardware company. Therefore I understand why Apple is adamant about not doing such a device. They also said they will
never implement touch in MacOS. It simply would hurt their sales. They want you to buy an iMac or MacBook (pro) for your computer needs and an iPad/iPhone (preferably both) for your easy consumption/portable/communication needs. If Apple combined MacOS and iOS to make hybrid devices people would buy only one device instead of two.
But in the end it is about what
you like. I know people owning both (Surface and iPad) and love them both.
You'll have to decide for yourself which half of you wins the vote
