Interview with HTC about the camera, and their own spokesman ironically is echoing the point I made earlier that the smartphone has/is replaced/replacing the digital compact and therefore it's very important to a lot of people....
HTC has a secret weapon for taking on Samsung, and it's not what you think
http://bgr.com/2014/04/18/htc-camera-selfie-market/
So if this is HTC's strategy to go up against the competition and to become best known for its camera (arguably the weakest component on the device) it makes even less sense to go 4mp UltraPixel against the 16-20mp competition. Especially as it's the camera that has received most criticism in reviews and such.
Lets hope next year they can break away from low resolution imagery if they really do want to replace the digital compact and become the go-to device for phone cameras...
HTC has a secret weapon for taking on Samsung, and it's not what you think
http://bgr.com/2014/04/18/htc-camera-selfie-market/
But HTC*believes that by closing the gap on dedicated cameras, it can attract an even wider audience while trumping the competition.
Speaking with*Vodafone, HTCs camera expert Symon Whitehorn said that the phone camera will continue to be a vital aspect of the industrys growth and development.
As smartphones have become peoples primary camera, we expect more of them, says Whitehorn. Thats why weve put so much investment into the camera because smartphone cameras take the majority of our images now. We already outperform a lot of compact point and shoot cameras, but we want to approach the performance of regular cameras. Every generation of our cameras seems to close that gap.
Whitehorn believes that within two years*consumers will have a hard time justifying a camera purchase as the differences between a flagship phone camera and a DSLR become*nearly imperceptible. Even optical zooming in a smartphone is only 12-18 months away in Whitehorns estimation.
So if this is HTC's strategy to go up against the competition and to become best known for its camera (arguably the weakest component on the device) it makes even less sense to go 4mp UltraPixel against the 16-20mp competition. Especially as it's the camera that has received most criticism in reviews and such.
Lets hope next year they can break away from low resolution imagery if they really do want to replace the digital compact and become the go-to device for phone cameras...