Anyway I would rather see a debadged car than a 320i rebadged as a M3.... Now those are the real douchebags.
I saw a 328i M-sport at the grocery store the other day. In and of itself, that's not a bad car(I'd rather have an M3, but there are practical arguments for getting an M-sport), but they'd put a ton of aftermarket M badging on it that just looked stupid.
The real kicker for me, though, was aftermarket "inserts" in the grille in the light blue/dark blue/red colors of an M car...