I was just at the Volvo dealer in Allston the other day checking out the XC60. They were still trying to sell me on the Volvo Safety being vastly superior, electronic automatic-braking features aside. The salesperson was terrible. The Volvo dealer my girlfriend bought her S60 at just touched on its safety, but didn't try and make safety be the selling point.Remember the days when people actually used to buy Volvos because they were safe? I feel like all of that went out the window within the last 10-15 years.
Where my parents live Volvos are a dime a dozen, and it's not Sweden. Saab was big too. My mom has/had a 2015 XC70 T6 that is currently in the process of being deemed a lemon. Shes had a number of Volvos including a 2005 XC90 and a couple in the 90's. She likes them because they're functional and refined but not pretentious.honestly who buys volvos anymore? they're like saabs, quirky cars for quirky people
But to answer your question blonde soccer MILFs and old people are the people I observe driving Volvos. I've always heard Jews drive Volvos, but I can't support that claim.
The new XC90 might turn that around, but we'll see with its 60k price tag. The fact my moms 2015 has been an electrical nightmare makes me worry where their quality is going. They're still made in Sweden I believe, but are Chinese owned.Volvo is like a yearly member of the "Companies that won't be in the US next year" list