Well none of us are arguing that film is more popular than digital. But some of us are saying it is making a comeback.
I researched film cameras for a couple of years before buying one, and while mine is a relatively inexpensive model out there, I still paid anywhere between $75-100 more last month than I would have if I'd bought it a couple of years ago when I first considered getting one. New film cameras are rare, so the film people are buying used cameras. But of course finding a well maintained film camera is also hard to do, so the price on them just keeps appreciating.