Some preliminary thoughts after using Magic last night and most of today:
- sites load quickly, probably on par with some of the faster ones I've used like Purify and Adblock Fast. I've tested the sites I usually go to, along with some of the sites that BasicGreatGuy has used in his reviews, and they have all performed very well.
- granular controls. You can choose what you want: block ads, block trackers, block social widgets (social buttons and comments), content (images, videos, etc.) There is even an option for regional settings, whitelisting, EU cookie notices and adult ads.
- a shortcut is available in Safari so you can whitelist without opening the app again. There is also a report problem link that automatically opens your mail app so you can send them an email with details on what the problem is.
- blocks ads is enabled by default and I haven't had any ads poke through in my testing thus far. That goes for banner ads as well as video ads that play prior to your video of choice (there may be a couple seconds of black screen before the actual video starts playing though)
- might not be a fault of the app itself but with block trackers on, it breaks video playing functionality on Giantbomb.com and images/video functionality on nfl.com as seen in the first set of screenshots. If I disable tracker blocking, both work fine as shown in the second set. I reported the issue to the dev on Twitter and got an extremely quick reply that they were going to investigate.
- with ads and trackers both blocked, videos worked fine on other sites like The Verge. The site itself loaded pretty quickly without any visible issues. If trackers are not blocked, the main site takes a lot longer to load (bar stays about halfway for probably upwards of 10 seconds; only tested by feel and not actually timed)
So far I have to say that I like this app a lot. I like the granular controls and with the basic ad blocking on, all the sites I frequently visit work fine without issue. Not all of them work properly with tracker blocking on but the developers were quick to respond and hopefully a fix can be found. Despite that, it works better for me than some other apps since some of them bundle the two together and so I'd have to disable the blocker (even if just temporarily through holding the refresh button) just for things to work, whereas with Magic I can still retain some degree of content blocking.
Still too soon to give it a final grade but so far, it's a very promising app and I've been very impressed. Barring any big meltdown upon launch, I basically see myself switching over to this as my daily driver.
We haven't got any message from you on Twitter. I just sent you a message there though.
Answer to your questions:
1. Yes, Magic block trackers (and a lot of them).
2. That Facebook banner on TechRadar.com is removed in Magic.
3. Giantbomb.com and NFL.com works perfect too.
Send us your Apple ID through Macrumors or Twitter and we will send you an invite.
Important to notice is that no blocker is perfect because the web always change. But with the help from our users reporting broken websites or ads coming through we can always get better.
Cheers.
/Magic