Apple’s new MacBook Pro indeed shows up in Russia weeks before announcement. In 2010, a yet-to-be-announced iPhone 4 made its way to Gizmodo after being picked up at a bar and sold. But this might be even an even more surprising development: Scores of unannounced M4 MacBook Pros — ready for retail sale — got into the wrong hands overseas and appeared on a pair of Russian YouTube channels (
1,
2). I can confirm that these are indeed Apple’s upcoming M4 MacBook Pros. And given that Apple has
shut off its sales to Russia, I believe these were stolen elsewhere in Europe before being sent to the country.
How did this happen before the product was even announced? Well, Apple wants to be able to get devices into the hands of consumers as soon as possible after introduction. So it spends weeks filling up warehouses in many parts of the world ahead of time. There are also thousands of
unannounced new iMacs and Mac minis out there as well (they just haven’t popped up on YouTube). I expect the new Mac models to begin
going on sale around Nov. 1. Apple should be unveiling them in the next few weeks, in line with plans I reported
several months ago.
Though the new MacBook Pro update isn’t impressive outside of a much faster M4 chip, the fact that the product got in the hands of Apple outsiders is remarkable. The packaging has the same wallpaper as last year’s M3 MacBook Pro — an odd and rare choice — but I am certain these machines are the real deal. The leaked units appear to represent the new base models, with 16 gigabytes of memory as well as 10 cores apiece for central processing and graphics. The specifications — as well as the internal model numbers for the device —
all align with what I’ve been reporting for weeks.