Apple (and Microsoft and others) face a shifting consumption model and the iPad, iPhone and delay in Mac updates might be Apple trying to adjust.
- Consumers and many businesses are shifting away from individual workstations and back to older models of terminal and remote computing/storage (the cloud).
- Chromebooks are a more like the terminals of the 1970s that login into remote server to access content.
- iPads are moving in that direction: Use your tablet to log in to the cloud to work on materials/access content.
- iPads and Apple are suffering from one major hinderance: Mac OS and iPads were designed in a time when the computer was how content was gathered, stored and distributed to devices. They were built with the local content host being the main hub of a digital lifestyle.
- iTunes, AirPlay, Home Sharing, AirDrop and many other features were built with the local content host (your Mac) sending that content to your devices.
- Google, for as much as I dislike many of their stuff, was built around accessing remote content and not storing content locally. This is where functions like GoogleMusic have an advantage over iTunes/Apple Music/Etc: it is device agnostic. I can login Chrome on any computer and whether my iPhone is with me or not, I can access my audio files.
- For my home, I prefer Apple products. However, Chromebooks are a preferred tool by my employers for a variety of reasons including initial cost, IT cost, and they are “good enough.” (though definitely not great). This means that even Windows is starting to take a beating in terms of number of devices at work.
- The hold up on updating Macs might be influenced by the following factors:
- Mac OS X is more mature than iOS and needs fewer, smaller updates.
- Intel is running into manufacturing delays
- CISC chips are near the end of their advancement. Moore’s law is approaching the end of physical limits and quantum improvements have to be made to make more signifficant gains.
- The nature of computing is shifting and making lots of hardware updates might not be financially worth it. It might be better to make a few major adjustments and wait and see how computing continues to evolve. The big threat is no longer Microsoft. It is now Google.
- Macs and Mac OS X are not even a quarter of Apple’s Business. The monumental success of Apple’s iPhone has undercut the very source of Apple’s resurgence in the the late 90’s: computers
Personally, I can see several possible paths Apple could take that might make the computer line resurge:
- Simplify the product line. Go back to the days of 4 or 5 computers. Consumer level: Mac Mini, Macbook. Mid-Level: iMac. Pro Level: MacPro and MacBook Pro.
- Consider dropping the Computer line entirely. Change MacOS to a Windows like distribution model. Specify that it will work on any Intel CPU, any AMD or Nvidia GPU and sell it for $50-$150, and go back to ~$30 upgrades for major system changes. Market based on security, stability and privacy. People will buy it
I am happy to hear feedback... even happier if you have insights on how the Mac OS X side of things might have a resurgence.
It would be nice to see Apple get back to designing cutting edge computers that have the latest tech on them, similar to their attitude when Jobs returned to Apple in the late 90's and released the iMac. iPad sales will continue to slide, and I don't think the new iPad Pro models are going to fix that. The reality is that consumers generally view iPads the same way they do their computer; updating every year or two, or even every 3 or 4, is unnecessary. Additionally, we may very well have reached "peak iPhone" where the market is saturated, and new cutting-edge features just aren't that cutting edge anymore. Hence the recent release of the iPhone SE, which for many people will work just fine and again will probably only encourage longer upgrade cycles.
So maybe Apple will be encouraged to start putting more resources into R&D of their computers again. Their computer lineup is the only lineup that continues to grow, albeit at a slow but steady pace. From Apple's perspective, there's a lot of market share left for them to win, and I think they could do it if they'd work a little harder at producing products that will entice people to buy.
In general, it'd be nice to see retina/4K/5K screens across the board. For that matter, drop the "Retina" branding term (we all get it now) so that consumers can simply assume that any Apple display they are looking at is so good you can't even see individual pixels.
Second, return to the practice of making obvious distinctions between the consumer- and pro- grades. At a minimum, "Pro" should entail powerful, discrete graphics and excellent connectivity. Being that USB-C is poised to take over, I see no reason why MacBook Pros couldn't have at least 3 or 4 of these ports. Consumer machines like the mini and MacBook, on the other hand only need 2 at most, and they can be connected/docked to updated...
...Thunderbolt displays! For crying out loud, Apple! I'd like to see a return to a 16:10 ratio screen, but that's probably reaching. Still a 5K 27" display is a no brainer. I understand that Apple is probably waiting for DP 1.3 or 1.4, so hopefully we'll see this glaring eyesore solved shortly. It would also be nice to see them release a little brother 4K display, say 23" or 24".
Third, offer good value for the price. When Apple started releasing machines with Intel chips a decade ago, their computers were actually a good value in that comparably equipped Windows machines at that time were about the same price, or actually more. Lately though all the PCs out there have overtaken Apple in the value department. Apple has gotten away with it because of OS X and the halo effect of the iPhone, but how much better could they do if they were to push the envelope on features instead of being slow to market like they are at the moment?
I do hope Apple keeps the Mini around. It was my first Apple computer in 2005, and while I probably won't buy one in the near future, I think it serves an excellent role as the Apple computer gateway for many people out there. A Mini Pro (i.e., the fabled X Mac) would be cool, but I'm not holding my breath.