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Cook must go before he drives Apple into the ground :( get someone in who has a passion for the job.

Are you kidding? :) There's absolutely nothing wrong with Cook; he's managing the business just as well as most any other Fortune 500 CEO. The company is focusing on the products which generate the most revenue, and pulling back resources from those which don't.

It's just that people like Steve Jobs are extremely rare! Someone with a view not of what is profitable today, but will be profitable tomorrow. Jobs had a fairly good imagination for what would cause excitement, and enough of a hold on the company to force it to produce what he wanted, rather than what is profitable today. And, luckily for Apple, his imagination was fairly spot-on.

I myself was a big fan of Nokia. The Nokia "internet tablet" series was fantastic, culminating in the Nokia N900, a combination phone / portable computer that ran a custom flavor of Linux. But this project was really just a side-project for Nokia, created by the best researchers on their team. The top leadership of Nokia, on the other hand, saw how Apple was turning heads (and raking in bucks!) with the iPhone. Their response? Up their game with the portable computer / phone that they'd developed? Of course not: they decided they had to bring out their own clone of the iPhone. Far too dangerous to try and create entirely new concepts of their own! So they took their N900, neutered it by removing the integrated keyboard and half the electronics, put a somewhat iOS-like UI on top of it, and created the N9.

And even then, they decided that wouldn't be enough. Even as the N9 was being released, the top brass brought in Elon Musk (a former Microsoft exec) as the new head of Nokia, scrapped their entire software R&D department, and switched all future smartphone operations to use Windows Phone OS. And boy, did that work out. :p

Anyway, lack of vision is not just common, it's almost a requirement for modern corporate leadership. I don't think you can fault Cook for Apple descending from its heights. It was driven to its current heights by the kind of person who normally isn't allowed to run a big business, and it'd be incredibly hard to find another. Apple's current position is, therefore, unsustainable; the best outcome is probably a nice, slow decline...
 
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[QUOTE="jpietrzak8, post: 23067578, member: 409135"

Anyway, lack of vision is not just common, it's almost a requirement for modern corporate leadership. I don't think you can fault Cook for Apple descending from its heights. It was driven to its current heights by the kind of person who normally isn't allowed to run a big business, and it'd be incredibly hard to find another. Apple's current position is, therefore, unsustainable; the best outcome is probably a nice, slow decline...[/QUOTE]

This seems like a good analysis. I hope, as the gentle slide down the slippery slope proceeds, that they manage to slip us a nice Mac Mini, just for the hell of it.
 
Tim has moved away from macOS towards IOS because that is where the money is. Macs are only a necessary evil at this point. There really is no money to be made on Macs because desktops are a dying market.

If Apple did not need IOS apps developed on Macs they would really cut down on the different models they sell now. It looks like they gave up on the Pro market altogether.

I guess will see in a couple of months if the same holds true of the Mini.
 
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There really is no money to be made on Macs because desktops are a dying market.

Yup, at least for Apple they are. Funny thing though, lots of people spend lots of time _not_ moving around. Mobile devices are great, but a device that sits permanently in a fixed location (whether it be a desktop, a living room, or an office) can do more and cost less, and as such will always hold an advantage over mobile devices. Consider VR; modern high-end desktop PCs are now finally reaching the level of processing power where actual virtual reality games are starting to hit the market. That is, pretty much all desktop PCs other than Apple, as Apple's hardware is too old and too slow to manage this trick.

Macs are a dying market, certainly. Desktop computers as a whole, however, are an evolving market; and as they continue to evolve, consumers will continue to find new reasons to upgrade to the latest models.
 
Yup, at least for Apple they are. Funny thing though, lots of people spend lots of time _not_ moving around. Mobile devices are great, but a device that sits permanently in a fixed location (whether it be a desktop, a living room, or an office) can do more and cost less, and as such will always hold an advantage over mobile devices. Consider VR; modern high-end desktop PCs are now finally reaching the level of processing power where actual virtual reality games are starting to hit the market. That is, pretty much all desktop PCs other than Apple, as Apple's hardware is too old and too slow to manage this trick.

Macs are a dying market, certainly. Desktop computers as a whole, however, are an evolving market; and as they continue to evolve, consumers will continue to find new reasons to upgrade to the latest models.

Apple does not participate in the gaming market which is making money. Their systems are all closed and allow no customization. They will continue to close them with glue and solder.

Not their thing anyways.

They will continue their push to IOS as macOS declines.
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I see this a lot, but never a suggestion for who could do better.

They could put another visionary in there but they are hard to find. lol
 
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Computers (laptops, desktops) are a small percentage of Apple's business, but that small percentage represents a lot of money. As the slow downward slide begins, the Apple Corporation can ill afford to throw away any sources of revenue. But I could see them focusing on just laptops and iMacs, and making a fair amount of money with those lines.
 
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Is there going to be a new Mac Mini this year? It seems they come out on even years so maybe there is a chance.
 
Is there going to be a new Mac Mini this year? It seems they come out on even years so maybe there is a chance.

The new Mac Mini first came out in 2005. Since then they have come out variously in even years, odd years, several times a year, and a couple of years or so apart. They have been known to come on Tuesday, but not exclusively so. Advances, while adequate for the average Jill or Joe, have sometimes disappointed dilettantes. The new Mac Mini is almost certainly coming.
 
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In case you wonder what you are being called:

dil·et·tante
ˌdiliˈtänt,-ˈtäntē/
noun
noun: dilettante; plural noun: dilettantes; plural noun: dilettanti
  1. a person who cultivates an area of interest, such as the arts, without real commitment or knowledge.
    "a dilettante approach to science"
    synonyms: dabbler, amateur, nonprofessional, nonspecialist, layman, layperson
    "there is no room for the dilettante in this business"
    antonyms: professional
    • archaic
      a person with an amateur interest in the arts.
 
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In case you wonder what you are being called:

dil·et·tante
ˌdiliˈtänt,-ˈtäntē/
noun
noun: dilettante; plural noun: dilettantes; plural noun: dilettanti
  1. a person who cultivates an area of interest, such as the arts, without real commitment or knowledge.
    "a dilettante approach to science"
    synonyms: dabbler, amateur, nonprofessional, nonspecialist, layman, layperson
    "there is no room for the dilettante in this business"
    antonyms: professional
    • archaic
      a person with an amateur interest in the arts.

Haha, you nailed it ;)
 
Haha, you nailed it ;)

Yeah, it should read: "Advances, while adequate for the average dilettante, have lately disappointed knowledgeable consumers." This argument is getting old to me. Instead of claiming that Apple's latest base Mini is capable enough for most, one could just as easily claim that Apple should strive to have new machines offer the latest and greatest, much as their competition does, and that the last generation's discounted model is capable enough for most.
 
Tim has moved away from macOS towards IOS because that is where the money is. Macs are only a necessary evil at this point. There really is no money to be made on Macs because desktops are a dying market.

If Apple did not need IOS apps developed on Macs they would really cut down on the different models they sell now. It looks like they gave up on the Pro market altogether.

I guess will see in a couple of months if the same holds true of the Mini.

The market is being murdered it is not dying.
The murder of desktops is being done for money and Apple is not the only killer.
I would argue the iPad was the first mass murderer then the iPhone.
The pc world saw this and simply copied the idea.

A desktop such as the 2012 quad core is close to a perfect item but will meet its doom once we all have 4k tv.
I can't voice how much I am against the murder of desktops by Apple since I do not want to be banned from the site.

I am being forced into the world of microsoft and ugh they killed their better os Windows 7

Windows 8.1 true garbage and Windows 10 with forced updates on my 1 task pc's (eth coin mining).

I have started making Linux pc's I think this old (59) dog will need to learn more tricks.
 
I am being forced into the world of microsoft and ugh they killed their better os Windows 7

Windows 8.1 true garbage and Windows 10 with forced updates on my 1 task pc's (eth coin mining).

I have started making Linux pc's I think this old (59) dog will need to learn more tricks.

I don't find Windows 10 too bad from where 8 was. I understand being forced out of 7 but 10 has inherited most of 7 and continues to improve.

I use to be a total Windows hater when I left after 8 came out and moved to OS X. I swore I would never go back but Apple has forced me to rethink because of their hardware and I've been using Windows 10/Linux for the past year so I can have a smooth transition back to a PC where I can control my own hardware choices.

I think most Mac users are satisfied with the current hardware but I demand more power for what I do.

The 2012 Mac Mini was the perfect machine for its time and it's too bad Apple did not carry on with that design.
 
Picked up a NUC for work today. Those things look really small when compared to a Mac Mini, but size doesn't really matter all that much for a desktop IMO.
Apple should be redesigning the mini and cutting space and parts. The could have done it already. The next processor set might not need a fan, and everything should get soldered in to keep price lower and lower.

Tim isn't concerned about product, only about PR.
 
Apple should be redesigning the mini and cutting space and parts. The could have done it already. The next processor set might not need a fan, and everything should get soldered in to keep price lower and lower.

Er, but why? Apple already has the product you're talking about: the iPad. Less space and parts, no fan, everything soldered, price lower. In fact, Tim has more or less stated that the iPad is the PC of the future.
 
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