The iPhone was a paradigm shift in the way people live and interact ... it made almost every computing task extensible.
Er... no. The iPhone did nothing that was not already available on other cell phones. The only thing different is that it did those things in the Jobs manner -- with a UI as simple and as minimalistic as humanly possible.
For a phone, this is good. Phones are meant to be used to consume media; either audio (communications with other people, or listening to media), video (to the extent that such a small screen is usable), or very light applications (e.g., games).
For a machine that involves deeper human-computer interaction, this is
not good. I was just spending some time earlier this weekend trying to help my mom rearrange the icons across different home screens of her iPad. The technique is simple, but not terribly easy; holding down an icon and then dragging it to the very extreme edge of the screen turns out to be a bit of an effort for aged fingers. I think it'd be physically easier to press buttons, but of course, Jobs
hated buttons...
Auto type and auto-correction are limited steps in the right direction.
Back to the future, eh? The sort of technology that was pioneered way, way back in the 1970s?
Apple is more than likely seeking the next "big" thing which may involve AR, wireless charging and beyond - I don't think they're interested in the profit margins from desktop evolution.
But, that was the thing -- while Jobs always
loved the latest tech, he was never
driven by the latest tech. The big profitable items he came up with under his watch -- the iPod, the iPhone, the iPad -- were just all long-existing products (the mp3 player, the cell phone, the tablet computer) that he reimagined using his own views on user interface design.
The big profit margins come when you develop a product that people want to buy. Jobs fundamentally understood his customer base, and always drove his designs using that understanding. He wasn't
chasing the "next big thing" -- he was
creating it. If the latest tech fit into his design, great! If not, doesn't matter, he's still going with his own design.
I think the real problem is, Jobs or no Jobs, this is an unsustainable position for a company. Sure, the profits for creating a new market are tremendous (although I would argue that Jobs was not creating entirely new markets, but rather providing goods for an existing technophobic market that he understood well); but in the long run, a profitable company remains a profitable company by establishing and maintaining a loyal base of customers. If you only have your eye on the profits you can generate from your customer base in six months, and ignore the value of maintaining these customers five or ten years down the road, your company will simply go bankrupt the first time it fails to come up with a hot enough new product...