Of course Apple wants their taste. But in doing so, they have reduced the usefulness of their computers. They have alienated long time fans. And they have turned these long time fans from proselytizing the Mac, to deriding the Mac to their friends and family.Yeah but you paid people other than Apple for the upgrades. It would stand to reason that Apple would want to maximise the cost paid per unit.
Consider a company that made beautifully built products designed and built by engineers who were finished when the product was right - the product was then sold at a premium price with marketing to match. Then a decade later, accountants took over and demanded the next generation products be built to hit a price point.
Customers purchased the new products based on the good will built up by the golden generation of earlier products but then you start seeing reviews on the new products being less satisfying than the older products despite there being a continued focus on technology and invention - due to penny pinching and compromises.
Despite this, the image of the golden generation remains for years afterwards, maintaining a halo effect which is barely diminished but there are competing products by rival firms which are better in some ways, less so in others.
I am, of course, talking about Mercedes circa 1970s-80s vs the 1990s models. I'm not saying that Apple will keep going for decades, though. Just ask Blackberry.
Apple now gets their taste. But I know lots of LONG time Apple fans who have had enough, and are looking elsewhere. Greed has ruined a long standing relationship. And leave it to a bean counter like Tim to ruin it in this way. Thanks Tim!