When Steve Jobs took over from Scully, he went in a different direction and that was to simplify the product line. He preferred to sell products with different configs and not multiple models of certain products like we see today with the iPhone, Mac and Apple TV models.
The problem with having a bloated product line is it makes the customer question if they are making the correct decision at the risk of not buying anything. I know it has happened to me where I began to crunch the numbers and compare products and I got more confused and basically said F it and bought nothing.
Yes, and if Apple have headless machines starting with M1, going through M2, and then M1 Pro and M1 Max, each with close price points, that would make for very confusing reading.
At the moment, professionals looking at the M2 Air will crunch the numbers and consider that beyond a BTO 16/512 they may as well get the M1 Pro MacBook Pro 14", it's a similar question with the M2 MacBook Pro 13" because the products are priced so similarly. Cheaper real world users might just go for the base M1 Air.
But once the lines become fuzzier with the Mac mini situation up against the Mac Studio. If Apple pulled the same trick but inserted an M1 Pro CPU into the range this year, or an M2 Pro next year it really muddies up the water when you consider that Apple may want to replace the 2018 upper SKU mini with a new case.
The rumoured case is largely rumoured to be thinner - but how does that tally with the supposedly hotter running M2 which throttles more? And then throw a mid range CPU like the M1 Pro in there too?
It's not going to end well.
Although rumours suggest Apple have tried various CPUs in various cases, I would suggest that there's not enough room to squeeze an M1 Pro/M2 Pro into the lineup as well, especially as M2 Pro would look mightily confusing up against M1 Max and M1 Extreme in other Macs and even an M2 CPU in the same lineup machine without spinning it off into its own model (fanless Mac Cube 2nd gen anyone?)
My current thinking is that Apple could continue the 8/256 model M1 in the same case and keep an 8/512 option as well.
The upper SKU mini which is currently a $1099 Intel one is then replaced by an M2 16/512 configuration with 10 GPU cores. And it would come in the same case as the M1 but in space grey. It's the same thinking behind the replacement of the MacBook Pro 13" which replaced everything for no uplift in $ price (although us UK/Euro folks will fume quietly at our price increase).
Remember this spec gets to $1699 if you could BTO to 32Gb RAM and 1Tb - 24Gb/1Tb would still cost $1499. My estimate would be an M1 Pro costs $200 to add on top - and at that point you may as well get in line for a Mac Studio.
Even without M1 Pro this would be clearly an upsell to raise the average selling price of the mini while getting people in who otherwise wouldn't have afforded the Mac Studio which will remain the machine to get for anyone needing more than 2 screens.
Then later on, if Apple needed to refresh the lineup, the base model would be populated with M2 CPUs, potentially with 8 GPU cores, with M3 inhabiting the top SKU.
And I think some future benchmarks could actually look at whether or not video editors would benefit from the extra encoders that have been added to the M2 over the M1.