That is totally correct and I agree with you.Theranos has massive recognition as a company. It also when from $9b market cap down to functionally zero because they were a scam cooked up by a CEO with more social justice narrative cred than brains. The point is that recognition is not helpful if that recognition has a indifferent or negative aspect.
The Switch is catering to the portable gamer. Also we need to realise that portable gamers are serious gamers too. Well the 3DS ones are. The 5 minutes at the bus stop iOS ones are not though. There are many serious games no the 3DS. The TV aspect of the Switch is just the bonus. The added extra Nintendo is putting in to ensure the WiiU fans will also migrate over to the Switch. The 3DS uers do like their serious games and games that are more than a quick 5 minutes at the bus stop.We've gone back and forth on the nature of the portable gamer and I have shown you the numbers, repeatedly, why they will not, as a whole, have any value prop added with the Switch over existing hardware. The sales numbers and attachments rates for the 3DS do not support that triple-A gaming in a portable setting as a positive attribute from a sales perspective. The serious gamer (hardcore) and the portable gamer, while each moniker can apply to the same individual at different times, is only a tiny section of the gaming population to which both apply simultaneously where the actual gaming experience is concerned.
The portable market is not really one for growth because the 3DS is already popular. Many of those will move to the Switch. If Nintendo can get a few new PS4/Xbox or previously non gamers intot he Switch then along with the WiiU/3DS switchers it'll be a win for Nintendo.Lastly is the abject lunacy that the portable market represents Nintendo's area for growth. Dismissing the hardware sustainability issue, i.e. that portable gamers, especially in Japan, are dumping dedicated gaming hardware in favour of mobiles, the attachment rates for dedicated mobile platforms is dreadful in comparison to home consoles; the 3DS, as you say the only name in the game for portables, has an attachment rate in the low 4%, whilst the Wii U managed to eek out a 6% despite being Nintendo's worst selling console of all time. When you take the overall attachment rate, and factor in which titles actually sold on the platform, the image is not of a gamer that wants a plethora of deep, immersive multi-hour titles with rich story media like pre-rendered cutscenes. It's of someone that buys a handful of cheap, grindy titles that allow for 5 - 10 minute gaming chunks. That is not what is on offer with the Switch, at least not whilst providing anything that will make a portable gamer of that stripe go with it over the 3DS, which is again cheaper, with proven technical performance and reliability numbers, and a massive library from which to choose their small handful of titles.
Also what were the top selling games on the 3DS? Based on total copies sold.
Pokemon X&Y
Mario Kart 7
Pokemon Omega Ruby and Alpha Sapphire
Super Mario 3D Land
NSMB2
AC: New Leaf
Pokemon Sun and Moon
Smash Bros
Tamodachi Life
Luigi's Mansion : Dark Moon
The top 10, all sold over 5 million copies. Only two of those are casual. Animal Crossing and Tamodachi Life. Add in games that sold well over 1 million like the Monster Hunter games, Zelda games, Fire Emblem games etc etc, you'll see that the 3DS gamers are quite the serious gamer.
What you say about the image of the typical 3DS gamer is correct. That's the image they have. That image however does not at all represent the average 3DS gamer. They do want more immersive games, the sales figures prove this. The downside of the Switch is it is only tablet portable. It's not as portable as the 3DS. I am sure you know exactly what this means in terms of how the devices are used. Will 3DS users adapt to the kind of portable that the Switch is? Only time will tell.
History shows the most powerful console of a generation does not get the most sales. SInce the NES days it's only happened once, with the PS4 outselling the WiiU and XB1. That is because Nintendo and MS screwed up their console launches. Sony did nothing wrong with the PS4, nothing really great either apart from avoid the dumb mistakes the other two did. That put the confidence in the PS4 and the sales came.There is nothing revolutionary about the Switch. Nothing. It is the continuation of the false triple-A on the go narrative that doomed the Vita. When you view the Vita in the context of the numbers in which the 3DS sold, and what software sold on it, its sales are perfectly understandable and imminently predicatable. In the end, in fact, the Switch is just a Shield 2 tablet with a Nintendo coat of paint on it, and it will fare about as well as the first iteration of that device did. It's chasing a market that isn't interested.
The Vita didn't fail because of it's power or it's form factor. People simply didn't have the same attachment to the IP in the Vita as the IP on the DS and 3DS. In the 90's there was no market for Pokemon. Nintendo created the demand and made sure you wanted it and needed it. No different to Apple advertising a product to make you feel like you need it. And years later (bith with Apple and Pokemon) you never knew how you lived previously without them. The Switch is the same. There is a market out there for it, but Nintendo will push it and advertise it so people think they need it. Also the concept is pretty cool. Not unique but it is the future of gaming. In 30 years or so you'll be playing all your big console games on consoles that have a portable mode.
Nintendo's products are it's IP. Nintendo has the cachet of a rebel company that didn't play like the stodgy suits. It's totally not run along the same lines as Sega before and Sony/MS now. Iwata famously tried to sell console games to everyone, not just gamers. Sure that did not work out so well in the long term but he had the guts to try something different. Also the experience when playing Nintendo games is teally second to none. Sure Nintendo is not perfect. neither is Apple. Ping was a thing. As is the macbook battery issues now. But the core things both companies do have stayed and are still strong. Apple's hardware is strong. Nintendo's IPs are still strong.People bought the iPhone because Apple was cool. It had the cachet of a rebel company that didn't play like the stodgy suits. It built that cachet on traditional products that did provide a better experience than its competitors and was able to leverage those products to sustain the original iPhone because Apple knew that the experience there would shore up any shortfall that the iPhone provided in the immediate term. Try to imagine if Apple had immediately divested itself of its desktop and notebook operations when it released the iPhone. I can say with near certainly that this conversation would be taking place on NintendoLife, as there would be no rumors for Apple to spawn.
"Try to imagine if Apple had immediately divested itself of its desktop and notebook operations when it released the iPhone."
The Nintendo equivelant would be if Nintendo divested itself of it's Mario and Zelda IPs when it announced the Switch. That didn't happen.
Nintendo as a brand is just fine. This is not a drowming man. It's a smart man learning from the mistakes and failures made with the WiiU and using the strengths Nintendo does have. The Western Audience is not home console users only, many many westerm people love their 3DS as well. It's the vast minority of Nintendo fans that own a WiiU and not a 3DS. I am in this minority. The majority own both or only a 3DS. The Switch was the obvious path for Nintendo to go down. Realising that the most powerful consoles do not sell the most (The PS4 was the first to buck the trend). I've done the research. In all casesm from the NES era till now, it's been decisions by the relevant companies: Nintendo, Sega, MS and Sony that have led the the success or failure of their consoles. Marketing/advertising, 3rd party royalty fees, bad console launches and similar issues that caused the sales figures we have had. The power of the consoles has had almost nothing to decide who sold the most.Well, Nintendo has taken that leap. They have pinned their entire hopes on the Switch and have done so because there is not sufficient brand equity to soften whatever compromises are in the Switch and their install base has nowhere to go but down doing what they've been doing. So they've targeted their most profitable segment, given it some ability to perform as a home console in the hopes of not alienating their entire Western audience, and crossed their fingers. This is not revolution, it's a drowning man grabbing whatever he can find in the hopes that it will float.
Nintendo is not ignoring the tech. They are using the best mobile tech they can within the price limits they will set on the customers. Sure this is less powerful than stationary consoles. I am sure the Switch will be good value for money. Nintendo have stressed at many quarterly conferences now. They want the Switch to be affordable and not be a loss per console sold. Sure the tech inside is a compromise. That's a given as the tech available in the price ranges we are talking about is still evolving. Give it 10 years or so and the mobile tech will be much better and cheaper. But it has to start somewhere. Early adopters are always needed. That's what the Switch customers are. Early adopters for this kind of portable console.The problem is that Nintendo is only interested in evolving the inteface aspect of gaming whilst ignoring the technical advances in the ingestion attribute of the media. You and several others in this thread have a real hard-on for novel input schemes; I use novel because there's nothing innovative about it. That was the problem with the Wii and why it appeal to casuals whilst alienating gamers. The motion controls were contrary to the establishing and efficient input scheme that dedicated gamers expect. Keyboards have been with computers since their inception and they shall be for at least another generation. Why? Because keyboards represent the most efficient means of translating thought to execution, with the least learning overhead and the lowest failure rate. That's just how it is.
Also you are not stuck with a keyboard or whatever, since that's all virtual you can add it and remove it on the screen whenever you want. That's a huge part of the success of tablets too. I do agree with you here totally.Building on the theme of efficiency and reliability, the slab gained prominence because it simplified the input paradigm (no styluses, click-wheels or hard buttons), decreased failure over the life of the device (unlike mechanical keyboards that could fail at individual letters, whatever would cause a VKB to fail would cause the device as a whole to fail) and they maximized real estate for the consumption of the content that it was displaying.
The sales of 3DS games show that good games sell a porable console. The PS4 game sales also show that good games sell the console. Was no different to any of the high selling consoles in history. Good games along with a good not screwed up console launch goes a long way to a successful console. Both portable and TV consoles share this in common.Which you can do if you increase your value prop by doing something better than your competitor or through consolidating product categories. And before you argue that Nintendo has done that in making a device that is both a home console and a portable gaming device, that's a false syllogism. What sells a home console is different, and often diametrically opposed, to what sells a portable console. The same is not true of someone that, in 2007, was in the market for a new mobile phone and a new PDA and a new MP3 player. Each of those is a portable device, and consolidation of their categories was synergistic; the situational aspect of their function was identical. That is fundamentally at odds with a home console/portable hybrid. The essential language of such devices, and the sort of gamer that each attract, is often inherently contradictory.
People were not looking for one device to do everything in 2007. They just accepted having the different devices. Apple merging them all in the iPhone was pretty revolutionary. Just like the what the Switch is doing. Neither did anything new, but both are taking things invented by others and merging them in innovative ways. Jobs in 2007 told us all that we needed one divce that did everything. We need to have it. He seeded that need into our heads. Nintendo need to do similar with the Switch.
The Switch is not a WiiU replacement. As much as Nintendo want to call it a home console. What is happening is the WiiU is dead. Nintendo is exiting the stationary only console market and is making the next 3DS. Bigger and better and can be played on the TV as well.
Innovation is always good though. It does not always succed, but when it does, then entire industy benefits. The Switch projections are lowballed because they don't want to over estimate it like they did for the WiiU. Better to lowball it and exceed your expectations.The industry is changing because it has become unsustainable. The amount of overhead and fat that has been added to business is absurd; couple that with an industry whose quality of content has declined dramatically (and that includes Nintendo) in the past two software generations, and the past few years especially, and you have an industry in crisis. I agree that the Switch and VR are a symptom of the same phenomenon, but I disagree that it's about innovation. It's about trying various sorts of novelty to court a hostile audience with decreasing discretionary income. Need proof? Look at the VR sales rates versus its projections. More to the point, look at the low-ball projections from Nintendo concerning Switch sales. Whatever else Nintendo does incorrectly, you're absolutely correct that they understand dollars and cents better than any other game company, and they know the score with the industry at the present time.
I never said Nintendo understands money better than any other company. You have misunderstood me there. I just said they are all in to make a profit. Just like Sony is with the VR. VR is really at the super early adopter stage now. It'll take years for the tech to get to a stage where it's viable for the average gamer to afford it and play it with a decent user experience. But they have to start somewhere with it.
Gamers want fun games. With control methods that are easy to pick up and learn without a steep learning curve. The silent majority as you mentioned don't care either way. As long as they can play their games easily they don't care what the cotrol method is (provided it's easy to learn). Most gamers don't love their controllers. They love their games and just accept whatever is the best available to them controller to play it with.And we saw how much those input methods helped sell the consoles to their present target market. Gamers, as a whole, don't want novel input schemes. I understand that you're charmed by them but, given that you view the Switch as a net positive value prop, that doesn't surprise me. You fall into that statistically tiny segment of the gaming population for which it ticks the boxes, but you don't represent some silent majority that will vault the Switch to the successes of the Wii or the 3DS. The numbers aren't there.
We disagree on this point about what gamers want.
The Switch sonsolidates the portable and TV console markets into one console.The iPhone succeeded because it consolidated product categories. All the Switch, like any console does, is play video games. It doesn't play music, doesn't let you check your bank balance, doesn't give you realtime navigation whilst driving, doesn't let you call a taxi when you're pissed, doesn't let you find a date or share the kids' latest escapade with the grandparents. It plays video games.
None of that was on BotW on Jimmy Fallon. It looked rather good actually. Also many of the 3rd party developers are quite happy with what they've seen on the switch. The Switch will not look terrible as you put it. Sure it might only be 720p on the console and 1080p on the TV. It's not UHD like the PS4 Pro has. The games will be fun. PS4 games are fun. The Switch games will be fun. That's what most gamers want. Fun. Both consoles will provide this fun.Yeah, it means that rather than simply downscaling the resolution to 720p on in handheld mode, the Switch is going to hobble the 'triple-A experience' by decreasing texture resolutions, anti-aliasing, dynamic lighting effects and draw-distance. Means loads of muddled textures and pop-in, and it would be consistent with the recent rumours of significant underclocking whilst out of the dock. Yay for triple-A on the go.![]()
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