As a brand Nintendo (and as a side Mario) are the most known thing in gaming, worldwide. Everyone knows what Nintendo is. That's huge, in a marketing sense. The catch is the world is not buying gaming consoles, only gamers or potential gamers are. As you correctly said much of Nintendo potential market views what Nintendo is as a company unfavourably. Portable gamers are all hooked on the 3DS though, it's basically the one must have console. more serious gamers though who are not already Nintendo fans dislike what Nintendo is because they feel Nintendo will not make the games or the hardware to cater to their gaming wants. That's why why bought a PS4 or XB1. I believe this is one reason why the Switch is portable. Nintendo get portable gaming but for a long time have never understood what the serious (non Nintendo fan) gamer wants. The Switch is trying to change this up. Lets see how this ends up.
Theranos has massive recognition as a company. It also when from $9b market cap down to functionally zero because they were a scam cooked up by a CEO with more social justice narrative cred than brains. The point is that recognition is not helpful if that recognition has a indifferent or negative aspect.
We've gone back and forth on the nature of the portable gamer and I have shown you the numbers, repeatedly, why they will not, as a whole, have any value prop added with the Switch over existing hardware. The sales numbers and attachments rates for the 3DS do not support that triple-A gaming in a portable setting as a positive attribute from a sales perspective. The serious gamer (hardcore) and the portable gamer, while each moniker can apply to the same individual at different times, is only a tiny section of the gaming population to which both apply simultaneously where the actual gaming experience is concerned.
Lastly is the abject lunacy that the portable market represents Nintendo's area for growth. Dismissing the hardware sustainability issue, i.e. that portable gamers, especially in Japan, are dumping dedicated gaming hardware in favour of mobiles, the attachment rates for dedicated mobile platforms is dreadful in comparison to home consoles; the 3DS, as you say the only name in the game for portables, has an attachment rate in the low 4%, whilst the Wii U managed to eek out a 6% despite being Nintendo's worst selling console of all time. When you take the overall attachment rate, and factor in which titles actually sold on the platform, the image is not of a gamer that wants a plethora of deep, immersive multi-hour titles with rich story media like pre-rendered cutscenes. It's of someone that buys a handful of cheap, grindy titles that allow for 5 - 10 minute gaming chunks. That is not what is on offer with the Switch, at least not whilst providing anything that will make a portable gamer of that stripe go with it over the 3DS, which is again cheaper, with proven technical performance and reliability numbers, and a massive library from which to choose their small handful of titles.
I actually disagree here. Blackberry failed because in part because it stuck to it's outdated hardware styles (physical keyboards and such), outdated software and outdating networking solutions for much too long. The writing was on the wall day 1 when Jobs did his first iPhone keynote. The idea that phones (at the time) were designed wrong was a bitter pill to swallow. Few are willing to accept that someone else has invented a better way of doing things. Samsung has accept this and just clones the iPhone now. In a way that's a smart (though questionably immoral) way to handle the situation.
The Switch is like the first iPhone. Both devices are weaker than their respective competition. Both have less core features than their competition. The iPhone was 2g only and the Switch is not UHD (or even HD is portable mode according to some rtumours). But what both devices to bring to the market is a revolution. Look at the iPhone now. It's full touch screen and other features are still there from day 1, however many of the iPhone 1 compromises are now a thing of the past and not existent on the modern iPhones. Nintendo's future consoles will have less and less of the compromies the Switch had to make but keep all the portability and other features.
There is nothing revolutionary about the Switch. Nothing. It is the continuation of the false triple-A on the go narrative that doomed the Vita. When you view the Vita in the context of the numbers in which the 3DS sold, and what software sold on it, its sales are perfectly understandable and imminently predicatable. In the end, in fact, the Switch is just a Shield 2 tablet with a Nintendo coat of paint on it, and it will fare about as well as the first iteration of that device did. It's chasing a market that isn't interested.
The iPhone 1 was not perfect but people bought it. Look at the iphone now? It's the hightest profit making Smartphone by a long shot. The Switch is not perfect but people will buy it. In the future Nintendo consoles will be better? Record profit making for Nintendo? I don't know about that but they'll great consoles.
People bought the iPhone because Apple was cool. It had the cachet of a rebel company that didn't play like the stodgy suits. It built that cachet on traditional products that did provide a better experience than its competitors and was able to leverage those products to sustain the original iPhone because Apple knew that the experience there would shore up any shortfall that the iPhone provided in the immediate term. Try to imagine if Apple had immediately divested itself of its desktop and notebook operations when it released the iPhone. I can say with near certainly that this conversation would be taking place on NintendoLife, as there would be no rumors for Apple to spawn.
Well, Nintendo has taken that leap. They have pinned their entire hopes on the Switch and have done so because there is not sufficient brand equity to soften whatever compromises are in the Switch and their install base has nowhere to go but down doing what they've been doing. So they've targeted their most profitable segment, given it some ability to perform as a home console in the hopes of not alienating their entire Western audience, and crossed their fingers. This is not revolution, it's a drowning man grabbing whatever he can find in the hopes that it will float.
The iPhone 7 could noe have come if the iPhone 1 did not exist (a severely compromised device). Just like Nintendo'd future consoles can't exist if the WiiU and Switch didn't exist. You can say the Switch is Nintendo's iPhone 1 in a way. A totally different take on an existing market and trying to switch it up (no pun intended).
in the iPhone 1 days that universal preference was not there. That took years to develop. Just like The universal preference for the ability to play for favourite big budget HD 3D games on the go will come. Just give it time.
The problem is that Nintendo is only interested in evolving the inteface aspect of gaming whilst ignoring the technical advances in the ingestion attribute of the media. You and several others in this thread have a real hard-on for novel input schemes; I use novel because there's nothing innovative about it. That was the problem with the Wii and why it appeal to casuals whilst alienating gamers. The motion controls were contrary to the establishing and efficient input scheme that dedicated gamers expect. Keyboards have been with computers since their inception and they shall be for at least another generation. Why? Because keyboards represent the most efficient means of translating thought to execution, with the least learning overhead and the lowest failure rate. That's just how it is.
Building on the theme of efficiency and reliability, the slab gained prominence because it simplified the input paradigm (no styluses, click-wheels or hard buttons), decreased failure over the life of the device (unlike mechanical keyboards that could fail at individual letters, whatever would cause a VKB to fail would cause the device as a whole to fail) and they maximized real estate for the consumption of the content that it was displaying.
Just like the iPhone 1 persisted outside the notional standard of most smartphones of the time.
Which you can do if you increase your value prop by doing something better than your competitor or through consolidating product categories. And before you argue that Nintendo has done that in making a device that is both a home console and a portable gaming device, that's a false syllogism. What sells a home console is different, and often diametrically opposed, to what sells a portable console. The same is not true of someone that, in 2007, was in the market for a new mobile phone and a new PDA and a new MP3 player. Each of those is a portable device, and consolidation of their categories was synergistic; the situational aspect of their function was identical. That is fundamentally at odds with a home console/portable hybrid. The essential language of such devices, and the sort of gamer that each attract, is often inherently contradictory.
The smartphone world changed and Blackberry refused to change with it and died. The gaming industry is changing (Nintendo being the driver for this change). Will Sony, MS and the rest change with it or will they stick to their guns? Sony's VR is one way Sony is trying to move away from the tratitional way of playing games sitting on your couch infront of the TV, which has been the standard way for home consoles since the Atari days.
The industry is changing because it has become unsustainable. The amount of overhead and fat that has been added to business is absurd; couple that with an industry whose quality of content has declined dramatically (and that includes Nintendo) in the past two software generations, and the past few years especially, and you have an industry in crisis. I agree that the Switch and VR are a symptom of the same phenomenon, but I disagree that it's about innovation. It's about trying various sorts of novelty to court a hostile audience with decreasing discretionary income. Need proof? Look at the VR sales rates versus its projections. More to the point, look at the low-ball projections from Nintendo concerning Switch sales. Whatever else Nintendo does incorrectly, you're absolutely correct that they understand dollars and cents better than any other game company, and they know the score with the industry at the present time.
One could argue that this started with the Wii and WiiU as they are not the standard way to play video games. But in my mind they are more ideas Nintendo wanted to test. If you believe the rumours, the Switch has 95% of the game play methods that the Wii and WiiU had.
And we saw how much those input methods helped sell the consoles to their present target market. Gamers, as a whole, don't want novel input schemes. I understand that you're charmed by them but, given that you view the Switch as a net positive value prop, that doesn't surprise me. You fall into that statistically tiny segment of the gaming population for which it ticks the boxes, but you don't represent some silent majority that will vault the Switch to the successes of the Wii or the 3DS. The numbers aren't there.
Jobs said "internet, phone, ipod" all in one device - in his famous keynote. The Switch is "motion controls, touch screen and traditional controller gaming" all in one (multipart) device.

The iPhone succeeded because it consolidated product categories. All the Switch, like any console does, is play video games. It doesn't play music, doesn't let you check your bank balance, doesn't give you realtime navigation whilst driving, doesn't let you call a taxi when you're pissed, doesn't let you find a date or share the kids' latest escapade with the grandparents. It plays video games.
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http://www.neogaf.com/forum/showthread.php?t=1327012
Switch UE4 display profiles included in latest version
Someone will fully understand what this means. As far as I read it, it's the different modes (TV and portable) of the switch.
Yeah, it means that rather than simply downscaling the resolution to 720p on in handheld mode, the Switch is going to hobble the 'triple-A experience' by decreasing texture resolutions, anti-aliasing, dynamic lighting effects and draw-distance. Means loads of muddled textures and pop-in, and it would be consistent with the recent rumours of significant underclocking whilst out of the dock. Yay for triple-A on the go.
