I don't think it's cannibalizing sales, per se, that companies don't want a Mac Mini to supersede, exceed, pass, win, champion, beat, knock out, replace, succeed over, say, an iMac.
Companies aren't afraid that people will buy more Mac Minis over iMacs; or, more Honda Civics over Honda Accords; or, say, more Porsche Cayman S's over Porsche 911 Carreras because they fear of losing profit or something.
There are what's called "Profit Margin." And, it doesn't go any higher or lower by how much the product cost. The margin stays relatively the same. So, the profit margin for a Mac Mini is the same as an iMac... relatively-speaking.
And, then there are volume sales. Sales in volume is probably the reason why Mac Mini's don't get the attention it deserves. No one is buying Mac Mini's in volumes. Only John, Jane, Bob and some people here in Macrumors. And, by volume, it isn't just, 100 iMacs this year. But, another 100 iMacs in the next year or two when they are updated.
If, there was enough commitment and bulk sales of Mac Mini's we'd see Mac Mini refreshes every time Intel had a new Tick in their Tock or whatever.
5 people in the forums of Macrumors and another 2 people in forums of RumorsofMacs and another 5 people over there at InsiderMac forums isn't enough for Apple to be like... "Okay. We'll refresh the Mac Mini too and be on par with our new 2016 MBP's... save the gorgeous wide-gamut retina display."
It's the same reason, I think, that Porsche doesn't offer, like, a Porsche Cayman 4S, or a Porsche Cayman with All-Wheel Drive, like, its bigger brother, the Porsche 911 C4S. Porsche is afraid (not of losing money) that the "image" that they built with the Carreras from the very beginning that Porsche became a company will be overtaken by a millennial little Porsche.
In the same way, if Apple offers Mac Mini's in the same league as iMacs or MBP's... Apple is afraid that a little silver nondescript looking box will become their "image," if every one buys it, instead of, say, an iMac, or a MBP.
You won't see iMacs in movies anymore because movies do try to depict "reality" when its convenient for it. So, we'll see Mac mini's in movies, which is not as bold or visually standout-ish as an iMac. And, other sources or word of mouths... slowly, people who would have bought iMacs will just replace them with Mac Mini's. And, then, that "image" or free "advertising" will be lost.
And, advertising is really where these companies wanna create their "image;" their "brain-washing;" their "magic."
Without say a Carrera anymore in people's garages, or iMacs on people's desks, these companies will have to re-brainwash everyone, which is something they'd like to avoid.
Hope that was clear.
Happy Sunday everyone!
Companies aren't afraid that people will buy more Mac Minis over iMacs; or, more Honda Civics over Honda Accords; or, say, more Porsche Cayman S's over Porsche 911 Carreras because they fear of losing profit or something.
There are what's called "Profit Margin." And, it doesn't go any higher or lower by how much the product cost. The margin stays relatively the same. So, the profit margin for a Mac Mini is the same as an iMac... relatively-speaking.
And, then there are volume sales. Sales in volume is probably the reason why Mac Mini's don't get the attention it deserves. No one is buying Mac Mini's in volumes. Only John, Jane, Bob and some people here in Macrumors. And, by volume, it isn't just, 100 iMacs this year. But, another 100 iMacs in the next year or two when they are updated.
If, there was enough commitment and bulk sales of Mac Mini's we'd see Mac Mini refreshes every time Intel had a new Tick in their Tock or whatever.
5 people in the forums of Macrumors and another 2 people in forums of RumorsofMacs and another 5 people over there at InsiderMac forums isn't enough for Apple to be like... "Okay. We'll refresh the Mac Mini too and be on par with our new 2016 MBP's... save the gorgeous wide-gamut retina display."
It's the same reason, I think, that Porsche doesn't offer, like, a Porsche Cayman 4S, or a Porsche Cayman with All-Wheel Drive, like, its bigger brother, the Porsche 911 C4S. Porsche is afraid (not of losing money) that the "image" that they built with the Carreras from the very beginning that Porsche became a company will be overtaken by a millennial little Porsche.
In the same way, if Apple offers Mac Mini's in the same league as iMacs or MBP's... Apple is afraid that a little silver nondescript looking box will become their "image," if every one buys it, instead of, say, an iMac, or a MBP.
You won't see iMacs in movies anymore because movies do try to depict "reality" when its convenient for it. So, we'll see Mac mini's in movies, which is not as bold or visually standout-ish as an iMac. And, other sources or word of mouths... slowly, people who would have bought iMacs will just replace them with Mac Mini's. And, then, that "image" or free "advertising" will be lost.
And, advertising is really where these companies wanna create their "image;" their "brain-washing;" their "magic."
Without say a Carrera anymore in people's garages, or iMacs on people's desks, these companies will have to re-brainwash everyone, which is something they'd like to avoid.
Hope that was clear.
Happy Sunday everyone!
All this indicates is that Apple was able to hide its slowly failing Mac sales by strategically introducing one single new Mac laptop in the last quarter. Without that 26% final-quarter bump that the MBP provided, Mac sales would have been negative year-over-year.
