This is going to be a pointless exchange is we cannot even agree on one simple fact, what are the two Samsung flagship models, that Apple has competed against since the iPhone 6 and 6 plus launched, even why the 6 plus was launched ....
I have a work around , let’s keep this very simple, as trying to agree that the XS max competes against the note 9 is going to be too difficult to some to an agreement.
I’ll do Apple, Basic maths .... here we go.
iPhone 6 $849
iPhone 6S $849
iPhone 7 $849
iPhone 8 $849
iPhone x $1149
iPhone Xs $1349
iPhone 6 Plus $949
iPhone 6S plus $949
iPhone 7 Plus $969
iPhone 8 Plus $949
iPhone XS Max $1449
So simple maths shows that apple’s two flagship models based on jobs roadmap, which would have been upto 5 years , as most organisations, saw the iPhone locked in price wise .
Now we enter Cooks new era of the iPhone
iPhone X is about 35% increase over 7, XS is 17% over X.... in two years two years from the iPhone 7 flagship, the XS is now about 58% price hike.
From the 7/8 plus, the new large size screen XS max is over 50% increase.
You can do Samsung prices over the years .... you will see where they jumped
Cook is the CEO - buck stops with the leader , as does criticism etc .... who do do you want me to critise for 50% price hikes?? It’s called accountability and responsibility, a function of CEO. Yes I get prices are not at by CEO, but if the CEO is running a company where prices need to rise, he is failing in other parts....
Anyway , enjoy your research into competitors prices 2017-2018 to coincide with launch of the X - and remember , the industry was well aware ahead of launch that Apple was pricing the x at $1000. So even in August , Samsung would have been taking a calculated move based on that.
Yes I blame Apple for current smartphone prices, as I did with Nvidia in 2013 with the launch of the Titan , feel free to research how that impacted the industry, and GPU prices going up all round.