Nice article - but I bet Apple's revenue/profits would have been the same if Steve Jobs was still alive. He knew the iPhone was going to revolutionize the smartphone (or dare I cell phone) market.
I agree about Cook's lack of "personal" vision. You could tell that Steve Jobs had Apple in his heart when he was talking. I don't see that watching or listening to Cook. When Jobs spoke about a product, he
knew what he was talking about (or at least he did seem to
), he talked about technicalities and specific stuff, which made us think he was very much involved in every step of the process. When Cook talks, it's almost like he's reading a prompter. I don't doubt that he loves Apple, and I think it would be foolish for us to deny his qualities as a CEO. But compared to Jobs, there's definitely something missing - I'd say
passion. Passion about Apple and Apple products. After all, Steve Jobs founded Apple, that must account for something when it comes to "passion" and dedication.
...Having said that, and regardless how nice this article might be, no, definitely no, Tim Cook != Steve Ballmer.