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Tim Cook Says Apple Will 'Break New Ground' in Generative AI
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And the exact same outcome any of the big tech companies shareholders would vote.
We live in a system with rigid rules when it comes to increasing shareholder value…
More like Apple would utilize Contextual AI with explaining things when queried, meeting different user needs that a user controls, perceiving things you perceive.
vs
Generative AI which is mostly about generating text, images or other data that is creating all the fuss in the press.
You attributed to Tim, it should read:
-CEO of any public company beholden to shareholder value increase, which is all of them
That’s the kind of thing I think Apple is doing behind the scenes. Giving AI a purpose rather than just automating “email jobs” away…
Maybe?
From what I understand, running most LLMs require lots and lots of memory and, similarly, the data that feeds the models is voluminous and is often gathered over a network. I agree that there is no moat if everyone's AI has access to unlimited memory and networking. Apple's approach, because of its concerns for its users' privacy, is somewhat unique in that it's trying to apply LLMs directly on its relatively constrained devices rather than int the cloud. I recently saw some research submissions by Apple engineers that talked about how to fit LLMs into smaller RAM and, maybe, use the devices's slower storage too (e.g. SSD). So I think there's potential moat there for Apple: if it succeeds and provides useful AI functions directly on an iPhone, nobody would be able to match that, since Apple's control over its hardware, OS, and AI/applications gives it much greater optimization opportunities than any other company.
All companies have a public ethics webpage. That’s stand PR.
If a shareholder vote came up with the exact same proposal, any company who’s *Majority* shareholders are concentrated to a small pool of individuals (read, pretty much any public company you could name) the outcome would be the same.
They don’t like being told what to do by the public, that’s for the billionaires/multimillionaires to decide.
Here's a story from December about Apple looking into partnering with several publishers to use their archives to train an AI system on. MR afterwards posted a story that linked to this. The idea would be that Apple could train its AI with well-written and edited pieces to learn how to write and communicate, rather than training an AI on every scrap of ill-informed and poorly-written content that can be found on the Internet. If Apple could reach a deal with publishers, that would mean it would have an AI that was trained without plagiarism, privacy violations and copyright infringement. I haven't heard any updates since then.
Hopefully, because I'm thoroughly unimpressed with the AI tools most companies are bringing out. I have no interest in a chatbot that lies to me or computer that struggles at math.
I'm not really sure what I'd want an Apple AI tool to do for me, other than maybe finally becoming a reliable autocorrect tool, but I guess we'll see what they've been working on soon enough.
"shareholders rejected a proposal asking Apple for an AI transparency report with details on whether AI is being used ethically."
I'm certain to the layperson, I wouldn't expect any issue with such report. Who is voting to reject this proposal? Apple employees?
I'm certain to the layperson, I wouldn't expect any issue with such report. Who is voting to reject this proposal? Apple employees?
Yeah another Scott Forstall failure. Thank god Tim got rid of him.
The CEO of one the most successful companies on the planet today is mediocre, what would you consider stellar?
This seems like it'll be a complete overhaul. And Apple actually has a pretty good record when overhauling something that got negative criticism...
Same boat man. Microsoft demoed their Bing AI to me last year (or the year before?). I asked if a feature for MDM was still in public preview or if it was an actual offering at this point.
They said they didn’t know, and decided it would be sooo amazing to ask the bot.
It gave me step by step instructions with screenshots on how to set it up in the admin portals and what to configure.
The reps were beaming.
I didn’t have the heart (or interest) to follow up with them when I went to follow the instructions only to find that the feature and location simply didn’t exist.
The model was trained when the feature was in public preview, but since then Microsoft had abandoned it entirely and never made it a part of Intune. I don’t need a language model. IF I were to use AI it has to actually understand things instead of just spitting out fancy autocomplete.
I think the biggest dislike I have for chatbot AI, its the inaccuracy of many responses. Siri is annoying enough with its narrow focused commands text, longer text understanding AI should be about very fast web crawl to match a query accurately the first time.
You wont see any of those detractors admit they were wrong. They will find the next thing to complain about. Isn't that what the Internet is for?
I find it comical when commenters believe that these projects take just a few months to bring fruit. AVP is the culmination of 50 years of Apple UI development and whey they believe the industry is going. Apple is almost never first but often defines the industry with their implementation.
That’s how business operates…
A goody two-shoes CEO would be canned in a few quarters if they did anything drastic rather than operating a plan to maximize shareholder value.
Did someone call for a “goody two-shoes CEO”? Can you quote them if they did? And is “maximizing shareholder value” the best way to achieve satisfying CUSTOMER results? Who exactly is Apple’s customer? You and me or the share holders? Isn’t this all predicated on a capitalist system that we all acknowledge doesn’t always produce the best outcome for the rank and file?
It takes a lot of "courage" to put to bed a project that you have sunk billions into. I find that more encouraging than releasing a product that has no value and no promising future.
You’ll find the pinch selector gesture of the UX become the “norm” for the industry very soon. Everyone will claim it was just obviously how you do it when Apple inevitably has to enforce their patents.
Kind of how everyone “just knew” that scrolling gestures, pinch to zoom, etc were the way you would normally interact with a touch screen…after Apple showed the world that’s how you do it.
If there is one thing Apple is relentless about, it’s developing UI paradigms that make innate sense once you see it. Things get convoluted once more features get packed in, but the very act of navigation in any of their OS’s has an actual purpose to it. People may disagree with some of Apple’s *choices*, but UI/UX is one of the aspects of technology that Apple focuses on like a laser.
The Acessibility features of the AVP for example are absolutely stunning and baked into the OS from conception rather than a bolt-on feature set.
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Why are you here there? If you don't believe in the company, its direction and products what are you contributing to the conversation here. How about you comment about what you would like to see.