That is correct. I have my confirmation email from 13:12 which is exactly when they went live. They loaded the stock for each model and colour individually (perhaps to avoid last year's fiasco with the flat pricing).Amazon UK went live at the same time as Apple on Friday.
I managed to order a Natural Titanium 256GB PM at around 1.13pm. All the models disappeared pretty soon after that.
Only trouble is I have a pending delivery date with Amazon, I’m not very optimistic about a release day delivery given past experience.
If you look closer at the iPhone 15 and 15 Plus that are still in stock with Prime it says delivery for Saturday 23 September 2023. It looks promising and if they don't deliver on launch day, maybe the next day they will. I sure hope so, because my order from Amazon is a gift 😁
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