I've been toying with the IUP instead of the 0% Barclays credit (and pay off after 1 year) approach I normally do.
I sell (eBay or The Magpie etc) my phone every year so I keep it in as good condition as possible, using a case. Which I hate. Id much rather go naked.
Thats where the IUP with AppleCare becomes attractive (keep your naked jokes to yourself please) - I dont have to worry as much about it being pristine to protect its value. Apple will accept reasonable wear and tear, or fix anything bad with Apple care.
The thing holding me back is that I dont completely understand the logistics. If Im right, I can apply and set up the IUP about a day after the launch (next Monday), and be pre-approved.
Then I go to the Apple website for the on sale day (guessing Friday 13th) and order, where my payment options will include the IUP.
Then on launch day (guessing Friday 20th) I tootle along to my friendly neighbourhood Apple Store, hand over my old phone (they can have the bloody fine woven monstrosity as well) and run away into the distance with my new phone.
Then next year, rinse and repeat.
Does that sound right to everyone ?