Picked up a 16 Pro (Black) from the Apple Store Belfast Northern Ireland. The queuing system outside had just 2 people plus me. One person wanted to buy as a walk in but was told to reserve a time and pay online. He walked away in disgust.
I was then served and “allowed” to proceed inside the store. It was EMPTY apart from the 8 apple employees looking somewhat bored. When I say empty I am not spinning a line or exaggerating, it was empty. Went upstairs; two customers and then “the line” at the bar to collect the iPhone. That was empty too so I sauntered up and collected my iPhone.
2 minutes later I was out. This was at 9.15am. When I left you’ve guessed it - the line outside was empty. And the store employees (and the four security guards inside the ground floor) continued to just wander around looking bored.
This Apple policy of reserving and paying and lining up and receiving permission to enter the hallowed halls of the golden Apple Store is putting people off big time. It’s embarrassing.
The iPhone itself? Lovely thanks🤣