Does it make sense that Apple declares the jack audio a dead technology and proposes lightning to become the new standard (paving the way to hi-res audio), just to move to USB audio on Macs?
Where did Apple declare the Lightning as new standard? The audio jack as being old enough to be dumped? Yes. The Lightning port as the "future" of wired audio technology? No.
Apple has to be fully aware that USB standard org has been working on this via Type-C.
http://www.anandtech.com/show/10719/usbif-publishes-audio-over-usb-typec-specifications
Apple is pushing Type-C on Macs. What is Lighting going to do? The relatively small subset of iPhone only headsets isn't going to define a standard. While the percentage profits of the smartphone industry are still high for the iPhone the percentage of phones deployed is going
down. In the next couple of years Type-C will extremely likely grow to cover the bulk of the smartphone deployments. This proposal by the USB-IF is aimed at enabling that.
Lightning allows thinner iPhones. That's about it. It isn't driving audio standards at all. Apple is pushing "easier, more stable", wireless Bluetooth for more than Lightning as the 'future'. Go to
http://www.apple.com and scroll down slightly and see "Wireless. Effortless. Magical" Airpods (that you can't buy yet). The Accessories logo at the top menu of iphone product offerings .... Airpods layered on top. Apple included the "lightning to mini jack" adapter in the box with the iPhone. They know where the standard is now. Ligthning is more of a transition mechanism than a long term destination.
Lightning is primarily a proprietary tweak of a USB port. Macs need proprietary USB ports like they need a hole in the bottom of the system. There
is a port with standards support for digital audio that the newest Macs are already converging to.
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Simple: BEATS
Aftemarket Quality 3.5mm Headphones DONT PAY APPLE TAX, you have Quality Headphones from Sennheisser that humiliates Beats on sound, comfort and build quiality on less than half cost.
With switch to lightning, Brands as Sennheisser needs to pay the APPLE TAX if they want to sell products to Apple users.
Beats is rolling out more Bluetooth than Ligthning.
Solo 3, Powerbeats 3 , XBeats. Eventually Beats will have three headphones to Apple's one powered by the W1 chip. Unlikely that the number of Lightning models are going to outnumber the more broadly usable Bluetooth ones over the long term.
The iPad Mini wasn't invented by Apple (was against Jobs plans/vision about the post-pc era) and as the Phablet iPhone Plus is a product ruled by the Market conditions, while there are Market for the iPad mini and non-Phablet iPhones then Apple will release both.
That is kind of loopy analysis. Forgot about the Nexus 7 and the rash of 7" Android tablets? It isn't just Phablets that drove the iPad mini.
So Cheap Apple Users dont buy iPads (either size).
Premium Apple Users buys iPad mini (more likely kids and women) or some iPad Pro Flavor.
Huh? Generally kids have disposable iPad money? Not. They are price sensitive since most of them aren't earning a living.
We'll see. The iPad mini Pro rumors are trickling on the front page. Even at expanded screen, bezel diminished format, if they are leaving the top bezel for the Camera then there is also going to be below bezel area for the audio mini jack because it is on that side of the iPad. So no.... probably isn't going away.
More affordable iPads is a major problem for Apple. IMHO that is part is why iPad growth has stopped. Apple can frown on and denigrate the $90 Amazon fire special tablets but that is a price point that most of the world can afford. Not Apple's. Not saying Apple has to go that low but the iPad mini could be down around the iPod Touch range and still be quite profitable.
In short, the iPhone is a corner case about the mini-Audio jack. That corner case is driven by that particular small volume constraint and drive to seal up and go to haptic button.