Apple declares the jack audio a dead technology and proposes lightning to become the new standard (paving the way to hi-res audio)
Isn't a standard until approved by IEEE and widely available to the industry it's an Apple-Only std, as for Paving the Way to Hi-Res Audio, you must consider LG's new headset the V20 with its integrated Quad-DAC and capable to drive High Impedance Cans-like Headphones, if you are an audiophile you are covered with LG-V20s, OK is not Apple's Ecosystem (most audiophiles dont care the ecosystem), even before the iPhone 7 audiophiles with iDevices use EXTERNAL DACs attached to the iPhone's Lightning connector.
Am I rambling? Or does anyone have a clearer idea of what is happening with the audio jacks and Apple?
Simple: BEATS
Aftemarket Quality 3.5mm Headphones DONT PAY APPLE TAX, you have Quality Headphones from Sennheisser that humiliates Beats on sound, comfort and build quiality on less than half cost.
With switch to lightning, Brands as Sennheisser needs to pay the APPLE TAX if they want to sell products to Apple users.
Also this is an 'stop' for Chinese knock-off , but i consider it wont last, since the Lightning DRM protocol seems have been cracked.
Schiller spent 10 minutes on stage to tell something completely false
As Usual, Corporations pays for that to their CEOs to lie.
The iPad mini ... not as clear, but it seems adrift anyway. The 5.5" (and perhaps future 6" ) iPhone seems to have paritally killed that product off. if Apple drops the "normal" iPad 9.7 down into the mini's price points then it is being crushed from both sides.
The iPad Mini wasn't invented by Apple (was against Jobs plans/vision about the post-pc era) and as the Phablet iPhone Plus is a product ruled by the Market conditions, while there are Market for the iPad mini and non-Phablet iPhones then Apple will release both.
I don't know iPad sales figures but the mini was a clear favorite among kids and women, as Kids and Women dont use to buy a Phablet or iPhone Plus as main device for a phone/tablet duo personal setup plus an mac mini or iMac for serious work, also there are pople as me, i use a Phablet as main phone, an iPad pro 12 and and MP with a big 4K screen as phone/tablet/dektop setup, but there are people that favors Phablet/Laptop setup only, those wont buy an iPad mini (or iPad nothing), I consider those the widest Apple user Base (iPhone+/Macbook), but the user base with bigger pockets will choose a tri-device setup (iPhone/iPad mini-10-12/iMac 21/27 ) those users also spend more on Apple ecosystem producs.
So Cheap Apple Users dont buy iPads (either size).
Premium Apple Users buys iPad mini (more likely kids and women) or some iPad Pro Flavor.
As Few Macbook Pro Users buys iPads and iPhone non Plus.
As rare Desktop Macs Users buy Macbooks non-pro (mostly those that needs a Mobile Workstation on contigency).