I'm going to be optimistic and say orders go up as well. There's a lot of public noise about release, I'm hearing some private noise about release, and Apple is running out of time in November. Next week is a holiday week which they seem less inclined to release on, and then we quickly run up to Thanksgiving. And the chatter doesn't imply a December release. So I think we're right in a release window that isn't very long.
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Hmmm maybe could point to next week? It would be a bit odd of Apple to release on a Friday.
Not beneath Apple to open orders on Thursday and pull back a bit of the surprise either. Given that FCPX users is a major portion of the Mac Pro install base, they might use a demo to push a few orders.
There's also an Apple panel discussion on Saturday. Less relevant to actual Mac Pro release, but I would love to hear what they have to say about the Mac Pro process.
A press release launch on Thursday, followed by an hands on demo the next day, then making it part of the QA on Saturday would seem a very Apple thing to do (ie dragging out the media access and keeping it in the headlines for as long as possible), if they aren't giving it any more stage time given it was announced earlier this year anyway. Same could be done for the iMac Pro and 16" MacBook Pro too. That statement on the FCPX creative summit page does put a plural on "surprise"....