You said:
I asked:
But you failed to provide us with any analysis at all. Clearly, Target and CVS were obstinate, and they realized that they could not afford the financial pain. "Their best interests" suddenly flipped; they really didn't have any real conviction to reject Apple Pay.
Can you provide us with any reasoning behind your opinions? Is "whatever they believe it to be" the best you can give us?
I am not privy to the decision-making processes of national retailers. However, common sense dictates that any given retailer uses whatever criteria it feels are relevant and comes to some conclusion that a given action either is or is not in its best interests, whatever they determine them to be, and then executes on that decision.
It is highly unlikely that such companies go through the process and conclude, "what makes sense is for us to do XYZ, but we're not gonna to do that."
It is also probable that different companies have different criteria for determining what is in their best interests and come to different decisions about whatever they may be.
Just because Target and CVS have decided that, in the overall scheme of things, it makes the most sense for them to accept Apple Pay, doesn't mean that Walmart, Lowe's and Home Depot would or should come to the same conclusion, using their own decision-making processes.
It is also possible that high placed personalities in some companies drive decisions based on non-business criteria. I personally have seen a company CEO allow my company to piss away $50M to burn another executive (cause his initiative to fail spectacularly) simply because he felt that executive disrespected him over some previous issue. I saw it with my own eyes...totally senseless burning of cash. It was ridiculous.
In other words, it could be as simple as the CEO of Walmart thinks Tim Cook is a flaming homo, so Walmart won't accept Apple Pay. That kind of stuff happens out there in the real world.
Besides all of that....corporate strategy is a real thing too. Sometimes companies make a decision to take a hit on XYZ because they feel XYZ is incompatible with its strategy, whatever it may be, for whatever reasons they decision.
Any any rate, what we DO know is that Walmart simply doesn't care if it loses some customers because it doesn't accept Apple Pay, nor does it care that Target and CVS do. That calculus may or may not change in the future. In the meantime, as of August 2022, only 20% of retail payments are via NFC (see previously cited article). I gotta think Walmart is feeling pretty comfortable right now with its NFC decision.