That's not how it works from a business sense. Apple and the record companies simply want to generate more money from the investment and infrastructure they already have in place. They just want to turn that $12 a year into $120 a year. They want you to think that you're getting $120 worth of value when they're offering you less. Think about it:
If you spent $120 a year right now in iTunes you'd get 120 song files to own permanently along with free iTunes Radio with custom stations for discovery.
If you spend $120 a year right now in Apple Music you get 0 song files to own permanently along with Radio and Deep Catalog for discovery.
In the end, Apple is getting $120 and you're getting nothing but a Deep Catalog which, for most people, is going to be a lot more limited than 120 song files a year would have been, and you'd get to own them indefinitely instead of paying $120 a year for the next 30 years. There isn't enough old stuff to sustain the expense for more than a few years and there isn't enough new music to sustain the expense in each coming year. The goal is to trick iTunes users to ditch the physical library for the streamed library and keep those $120 payments coming each year.
I'm sure they would love that, but whether people do or don't doesn't really matter.
Its like arguing that Ferrari are scam artists because they would like to turn everyone who buys a Ford into someone who buys a Ferrari.
Simple fact is that for some people, streaming will be a great value proposition. For others less so.
Just because it might not be for some does not make Apple scam artists, or make Apple Music objectively flawed.
It just means that, like a 101 other products or services, it will be down to the individual to decide if its for them or not.
You can't make that argument because free iTunes Radio exists and, sit down when you read this: That ironically allows me to listen to and discover MORE songs than you. The Beatles are available on iTunes Radio. The Beatles are not available on Apple Music Radio/Playlists. Same for Prince, Jay-Z, etc.
I absolutely can make the argument that very few people are going to subscribe to Apple Music or Spotify and only listen to 12 songs a year.
True, I won't deny that. Apple Music has some cool features. But they are all about convenience, not quality, and convenience wears off very quickly.
BJ
If it includes (virtually) everything, then of course it includes whatever quality stuff is in the catalogue.
New music isn't actually all awful - far from it, whether you agree or not. And even if you don't, it doesn't matter, because no-one's perception of whether new music is good or bad is based on what you think about it.