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Spotify has 60 million users of which 25% pay $9.99 a month for the service.

That's 15 million paying customers.

iTunes has 800 million users and, being very conservative, let's say they too only have 25% who pay to download songs each year.

That's 200 million paying customers. And if I put the proper number in there, say 50%, that number grows to 400 million paying customers quite easily.

Streaming services are a niche business, a strange startup-like plaything for people who are strangely fickle about music. So what I'm saying actually is the universal truth for everyone. If not, the universal truth for 97% of everyone which is close enough.

BJ

And a sizeable proportion pay less than $9.99 for Spotify.

The student rate is $5, and I've heard many say that there are carrier offers that bundle the Premium Spotify.

So the average is probably closer to $7. Even with that rate, it attracts very few people.
 
Hey, make the average $12, $24, $36, whatever you like. Why? It doesn't matter.

When you look at Spotify and its lame 15 million paying customers compared to iTunes whopping 800 million users it's very apparent that we're talking about nothing here. 1.8% of iTunes users pay for Spotify. Stop the presses. OMG. It's the same geeks who got the Apple Watch or the NEST thermometer for cripesakes, lots of talk over nothing.

BJ

Interestingly, Spotify suddenly went to No1 in Top Grossing in the UK; it hasn't been there for a long time, if ever.

Not exactly what Apple want a few weeks into their launch of Apple Music.
 
I went from mostly 'intro to' in the first week, to playlists like 'deeper cuts', 'b sides', 'artists that inspired (one of the artists I already have'. Since launch, it has been improving, but you have to actually be active in your likes and dislikes. How's it meant to learn if you don't bother. It's not a mind reader. I have been liking songs, artists, any playlist it recommends that I think is wrong, I tell it that. A lot of people complaining, don't actually pay attention to how it works.

I just got recommended an 'open-road rock songs, playlist this morning. It has about 5 artists I have in my library. There were some other I knew of, more that I didn't. I then ended up listening to more music by one of the bands in that playlist. Discovered a new band that I'd never heard before and may not have, without this.

Moral is, actually try to use it and you'll get some payoff.

Utterly ridiculous!

Why the hell doesn't Apple Music read your music library and make sure it doesn't suggest tracks you've got? It's clearly not been linked in, or isn't clever enough. Why should someone have to tediously go through a load of artists or genres manually when there's no need?

Such a failed service.
 
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Utterly ridiculous!

Why the hell doesn't Apple Music read your music library and make sure it doesn't suggest tracks you've got? It's clearly not been linked in, or isn't clever enough. Why should someone have to tediously go through a load of artists or genres manually when there's no need?

Such a failed service.

Well, since you've never used it, you have no valid opinion on this matter.
 
I'm gonna be subtle now, how do you remove yourself from a thread because it is boring the **** out of me. Who gives a flying **** I've just had 73 notifications on this now totally pissing me off boring bollocks. Some of you like apple music some of you don't, I've never witnessed such number crunching crap in my life....
 
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What practical alternative is there? Just going through iTunes and randomly listening to previews? No thanks.

And that's the thing, I don't think there is an alternative. In fact, I think if you look at it objectively, look at the opportunities we all have to be exposed to new music today vs. a decade ago we are in far, far better shape. And it's all free.

For me, I've discovered the most new music by clicking on iTunes "Top Albums" and "Top Songs" links on the Music landing page. I look at it globally and under the Alternative genre once a month. They list around 100 selections there, all ranked my popularity, it's hard to overlook something amazing. Jools Holland show was another great source, same for David Letterman and the other late night shows who always have emerging artists appearing almost every night of the week.

Case in point, I discovered Tame Impala via Cable TV of all things. Just flipping channels one night after the kids were asleep, skimmed Jimmy Fallon and heard a few chords of a song that I really liked, the very tail end of their appearance. Went to YouTube, did a search, the top ranked video was for a song called Mind Mischief and I was in love. A few clicks later there was a 60 minute video of a live radio show where they performed something called Feels Like We Only Go Backwards and I was hooked, launched iTunes and downloaded their catalog. The whole thing from Fallon surfing to iTunes purchase was 10 minutes at most. I didn't need a streaming service for this. I didn't need some expensive and hyped platform to curate an experience that got me to Tame Impala.

Note: This is really ironic. Tame Impala is just now coming out with a new album. My Apple Music trial hasn't alerted me to this, didn't have a clue. Just searched for them in Google and there's an article with an album review. So talking to you about the issues of Apple Music led me to an important musical discovery, nicest one I've made in months. Do I owe you $12?

BJ
 
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If I didn't imply it properly let me clarify:

For the Archive of Past Artists: I feel confident that I have 99% of what they'd want in my 25,000 song library. And if there were a few artists or albums that they want that I don't have, purchasing those few missing tracks will not cost $7,200 which is the cost of subscription to Apple Music for the rest of their lives.

That's exactly what I thought you said.

I still find it staggering that a parent would presume that their kids would not discover music beyond the tastes of their parents.

And I find it a complete contradiction that on the one hand you claim to be have such an interest in music to make that claim, but on the other seem to have virtually no interest in new music.

And why would you not factor in any new music? Are you assuming you would virtually have your kids' music for the rest of their lives covered by your existing library as of today?

If their parents are cool parents into a lot of music, chances are that will rub off on them, and they'll have a healthy appetite for music for a long time into the future.

For the Discovery of New Artists
: The following services are free and will do a superior job to Apple Music to expose my offspring to quality newness: iTunes Radio, iTunes Previews, FM Radio, XM Radio, Pandora, YouTube, Twitter, Facebook, TV shows, movies, documentaries, Later with Jools Holland, and the vast array of social and aural media available today.

They can't possibly do a better job, for two reasons:

1. They don't suggest music based on what you already like.

2. They don't provide instant access to virtually any music you might have even a passing interest in listening to.

And no - being able to buy anything doesn't really count.

Clever, but no.

Actually, an almost exact analogy.

Ask yourself why in a world where you can create a free iTunes Radio station called "Born To Run" that will call upon the 30 million song catalog and feed an endless and fresh flow of Bruce Springsteen, Tom Petty, Jackson Browne, Bob Dylan, Van Morrison, et al, you would need to pay for the same privilege? Because you can call these songs all on demand, right?

So the value proposition in Apple Music is that instead of putting on "Born To Run" radio for an 8 hour barbecue for free it's better to put in a lot of work to download and curate your own playlist of 100 songs at a perpetual cost of $120 a year. That's completely backwards today. That's the 2003 iTunes model that streaming is putting out to pasture, that's why Pandora was blow-your-mind awesome when it was released and Spotify is a big yawn.

BJ

No - because its not the same at all.

With a free iTunes radio station it might serve up a flow of tracks, but can you download specific albums and play them back in the order you want, when you want?
 
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Sounds good.

I've never heard of Zane Lowe in my life but I'll bet you anything that the stuff he broke that you discovered got to me just a few weeks later. Maybe he broke Interpol. Maybe he broke Spoon. Maybe he broke Tame Impala.

So you keep paying to listen to Zane and the rest of us will just wait a week if his choices are good enough and they emerge to the populous. That's the thing about good music; it spreads like wildfire. It's not like, shh, Zane Lowe is a big secret and only the cool kids on Apple Music get to hear his sage wisdom. The good music gets out there quickly. It always does. Especially today when there is so little of it.

BJ

I'm sure its longer than a couple of weeks.

And maybe he plays all sorts of stuff, a lot of which doesn't ever become that big.

Here's a list of artists that have featured on the BBC Introducing thing, a lot of which would likely have been played on Zane's show at the BBC:

http://www.bbc.co.uk/music/introducing/artists/

I don't think many have become huge, but a lot of people have probably got into at least some of those bands.
 
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And that's the thing, I don't think there is an alternative. In fact, I think if you look at it objectively, look at the opportunities we all have to be exposed to new music today vs. a decade ago we are in far, far better shape. And it's all free.

For me, I've discovered the most new music by clicking on iTunes "Top Albums" and "Top Songs" links on the Music landing page. I look at it globally and under the Alternative genre once a month. They list around 100 selections there, all ranked my popularity, it's hard to overlook something amazing. Jools Holland show was another great source, same for David Letterman and the other late night shows who always have emerging artists appearing almost every night of the week.

Case in point, I discovered Tame Impala via Cable TV of all things. Just flipping channels one night after the kids were asleep, skimmed Jimmy Fallon and heard a few chords of a song that I really liked, the very tail end of their appearance. Went to YouTube, did a search, the top ranked video was for a song called Mind Mischief and I was in love. A few clicks later there was a 60 minute video of a live radio show where they performed something called Feels Like We Only Go Backwards and I was hooked, launched iTunes and downloaded their catalog. The whole thing from Fallon surfing to iTunes purchase was 10 minutes at most. I didn't need a streaming service for this. I didn't need some expensive and hyped platform to curate an experience that got me to Tame Impala.

Note: This is really ironic. Tame Impala is just now coming out with a new album. My Apple Music trial hasn't alerted me to this, didn't have a clue. Just searched for them in Google and there's an article with an album review. So talking to you about the issues of Apple Music led me to an important musical discovery, nicest one I've made in months. Do I owe you $12?

BJ

That's a great story, but a streaming service still seems a better option.

From any song, tap a button and hear other songs like the one playing. Hear one you like, download the album and listen to it when you want.

Being able to do that for as many albums as I like for $10 a month, instead of $10 per album - then this is a no brainer.
 
Hey, make the average $12, $24, $36, whatever you like. Why? It doesn't matter.

When you look at Spotify and its lame 15 million paying customers compared to iTunes whopping 800 million users it's very apparent that we're talking about nothing here. 1.8% of iTunes users pay for Spotify. Stop the presses. OMG. It's the same geeks who got the Apple Watch or the NEST thermometer for cripesakes, lots of talk over nothing.

BJ

This $12 figure has been completely debunked already.

Your whole argument here assumes that everyone who currently spends $0.00 on music, starts paying for music.

Including people like my 78 year old mum. Ain't going to happen.

And that completely skews your figures.
 
Well then, you've just shot a giant hole in Apple Music then, haven't you? I mean, what, 75% of the usage of the grown ups who can afford the $120 a year commitment are using the service in the car, right? Siri is good for specific use cases (ex "play Bruce Springsteen") but she can't help you find something new in For You or play what you're seeing on the screen you can't touch.

BJ

Given that you can control music through Hey Siri (to select playlists, artists, or albums) and on-steering-wheel controls (that most modern cars now offer), AM is totally usable in the car. The problem is that you're trying to use the on-screen controls, which is illegal in many (most? all?) places. That issue lies with you, not AM.
 
It's not hogwash. It's an average. An average spend of all people who have iTunes. It's $12.

You don't need to get stuck in the math, most of this is common sense. People are used to the established business models. iTunes Radio is free, it's very diverse, it's customizable, lots of discovery there. iTunes Movies is fantastic, they have a hugely deep catalog and we can rent a single movie for $3 with no other strings attached. iTunes is the best thing ever, they have every song ever made and all labels/artists onboard for $1 a song with no other strings attached.

Ah, but now they're trying to change that Music model that we love so much and worked so well. And while the simplistic view sounds interesting ($10 a month for every song ever made just like iTunes!) you dig just a hair under the hood and it's very discouraging ($120 a year for the rest of your life, fragmented services, fragmented artists, incomplete catalog, Beats 1 a gimmick, For You just iTunes Radio repurposed).



Good post, but two things:

1. Early in the thread I proposed a hybrid streaming model that includes the ability to permanently keep a portion of the tracks each year and from a personal standpoint that would be what it would take to get me over the top. And we're not talking about milk here. The "product" of Apple Music is a tiny song file living on a server.

2. On pricing, $12 is the average of all users. If Apple got $24 from those same users it's a huge win obviously, and then think of the conversion on everyone else- that important group who has an iPhone or an iPad and doesn't buy any music at all. Get only 20% of those people, it's a massive win. The assumptions aren't faulty; the average is the average. Take any corporations revenue and increase the average annual intake by 20% and it's happy days for investors.

BJ
Yet the total income for the music industry from dales and streaming is almost twice that for every breathing body in the U.S. Statistics are not your strong suit.
 
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Utterly ridiculous!

Why the hell doesn't Apple Music read your music library and make sure it doesn't suggest tracks you've got? It's clearly not been linked in, or isn't clever enough. Why should someone have to tediously go through a load of artists or genres manually when there's no need?

Such a failed service.

Do you have any idea what it would take for that to happen?

Usually the people that complain are the ones that have an entitlement mentality based on no knowledge of what it actually takes to create a program, application or service. You speak of having to scroll through something as a cruelty or injustice.

Suggest your theory on a filtering system to Apple if you've got it figured out. I'd suggest keeping your expectations on a reasonable level if you have little idea beyond consumeristic entitlement.

Otherwise, tell us how to Apple should make it clever enough.
 
See my post above about how you're a 1%'er, an outlier.

Regarding the value proposition, you're forgetting that you can't just subscribe to Apple Music to get what you want. You're going to have to subscribe to Spotify and Tidal and any other streaming service to get everything that's out there. Want Taylor Swift? Get Apple Music. Want Prince? Get Tidal. What's that going to cost? $500 a year when all is said and done?

And you know where this is headed, right? It's Cable TV. The Sopranos are only on HBO so you need to subscribe to HBO. The Beatles are only on Sony/ATV so you need to subscribe to Sony/ATV.

Good luck keeping up with that.

BJ
The only outlier itt is you. Let's not pretend otherwise.
 
If I didn't imply it properly let me clarify:

For the Archive of Past Artists: I feel confident that I have 99% of what they'd want in my 25,000 song library. And if there were a few artists or albums that they want that I don't have, purchasing those few missing tracks will not cost $7,200 which is the cost of subscription to Apple Music for the rest of their lives.

For the Discovery of New Artists: The following services are free and will do a superior job to Apple Music to expose my offspring to quality newness: iTunes Radio, iTunes Previews, FM Radio, XM Radio, Pandora, YouTube, Twitter, Facebook, TV shows, movies, documentaries, Later with Jools Holland, and the vast array of social and aural media available today.



Clever, but no.

Ask yourself why in a world where you can create a free iTunes Radio station called "Born To Run" that will call upon the 30 million song catalog and feed an endless and fresh flow of Bruce Springsteen, Tom Petty, Jackson Browne, Bob Dylan, Van Morrison, et al, you would need to pay for the same privilege? Because you can call these songs all on demand, right?

So the value proposition in Apple Music is that instead of putting on "Born To Run" radio for an 8 hour barbecue for free it's better to put in a lot of work to download and curate your own playlist of 100 songs at a perpetual cost of $120 a year. That's completely backwards today. That's the 2003 iTunes model that streaming is putting out to pasture, that's why Pandora was blow-your-mind awesome when it was released and Spotify is a big yawn.

BJ
So silly you think your modest 25k song library includes every possible song you might ever like. All this does is reinforce the notion you are not much of a music fan. In fact I would characterize you as a below average music consumer. Your listening habits and breadth of musical interest is certainly below average. That you have ten versions of 2500 songs is not getting you into the big boy club.
 
And a sizeable proportion pay less than $9.99 for Spotify.

The student rate is $5, and I've heard many say that there are carrier offers that bundle the Premium Spotify.

So the average is probably closer to $7. Even with that rate, it attracts very few people.
No one is paying anything for Apple Music for the first three months. If people keep it for a full year, it will cost them 99.99 for the year, not the $120 that has been mentioned in the thread. It may cost $120 for the second year, but we don't know that at this point.

Also, some people are on the family plan, so the price per person will be even lower.
 
Do you have any idea what it would take for that to happen?

Usually the people that complain are the ones that have an entitlement mentality based on no knowledge of what it actually takes to create a program, application or service. You speak of having to scroll through something as a cruelty or injustice.

Suggest your theory on a filtering system to Apple if you've got it figured out. I'd suggest keeping your expectations on a reasonable level if you have little idea beyond consumeristic entitlement.

Otherwise, tell us how to Apple should make it clever enough.

Seems simple to me.

Just give the option of playlists based on your owned music with a slider option. You can have the playlist avoid your own music completely at one end, and at the other end, have all your music. In between, some of your music depending on where the slider is.

Recommendations are another thing. Apple should never recommend your own music.
 
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Seems simple to me.

Just give the option of playlists based on your owned music with a slider option. You can have the playlist avoid your own music completely at one end, and at the other end, have all your music. In between, some of your music depending on where the slider is.

Recommendations are another thing. Apple should never recommend your own music.

You didn't read my post.
 
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XM Radio is not free. It costs more per month than Apple Music and if you want the full lineup it costs more than twice as much and costs even more if you want internet access. If you got it with your car, they lumped it into your car's price or with the price of an additional "package".

I perpetually lease new BMW's and I get two years of XM for free and exchange my car for a new one every three years, so I only pay for 1 of 3 years of usage.

XM isn't great from a sound quality standpoint, but the channels are strong and the content is strong and no commercials. By the next generation of BMW's I'll have full iPhone integration which will allow me to run with free iTunes Radio and get rid of XM. Still no need for Apple Music.

BJ
 
Seems simple to me.

Just give the option of playlists based on your owned music with a slider option. You can have the playlist avoid your own music completely at one end, and at the other end, have all your music. In between, some of your music depending on where the slider is.

Recommendations are another thing. Apple should never recommend your own music.
I don't mind them recommending my albums. Sometimes it is nice to see something I bought ten years ago show up in my feed. However, I like the slider idea which is similar to how Rdio presents their artist radio ( would like to see Apple Music implement the artist radio slider, as well). However, people that find the app confusing, will probably find a new slider confusing, as well.
 
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