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What do you think of my logo? Suggestions

waloshin said:
Any reccomendations around Regina SK?
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assuming you want someone local, after a quick google search I found http://my-studio.ca

she seems competent, not "high-end" so should be affordable - and does signage too apparently...

when you do get something done, post it back here - might be a good overall post to share to others!
 
As a designer, what I'm noticing is most of these fonts feel like 'home publishing'. If you want, I'll give it a shot for fun.
 
In all honesty, I think people were a tad harsh - your ideas aren't by any means what I'd call professional but in all honesty I've seen much, much worse.

My concern though is that you seem to change things quite dramatically in each design, rather than incrementally improving things.

I think what you need to do is work out what kind of image you want your business to project, and then build something around that. Instead I feel like you're showing me different logo presets with your brand name and tag line slapped on.
 
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waloshin said:
I am trying to be seen as a premium photo /document scanning business. I have therefore choosen black and gold. I believe I used pantatone 851.

received_10156431267830634.jpg
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Contrast isn't good, you need to brighten up the gold. Also, replace comma with ampersand--if the font you're using doesn't have a nice looking ampersand, try different fonts just for the ampersand.

When you've got everything looking good, adjust the font size of "The Gold Standard..." line of text so it is exactly as wide as JW Digital Archiving. Looks neater that way.

Finally, ditch the image. It's too small and awkward. Old rule when designing a logo is to design it for a business card first. If you'd done that, you'd have realized that the image would have been illegible and dropped it anyway.

As a more casual and modern look, don't capitalize all the words in the slogan.

Edit: Here are examples of what I mean:

23943073554_92378fd0ce_b.jpg


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waloshin said:
Some other ideas:

Logo2_3.jpg

Logo.jpg
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Can't ever read the black-on-gold version in large print, it would be nearly invisible on a biz card.

The gold-on-white is an improvement, but the sans-serif font your using is too heavy. Try Helvetica Neue, it has a lot more weights.

And why'd you pick the art deco looking font? Thought you were trying to express how modern your company is.
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waloshin said:
gold.jpg
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I don't think the original gold-on-black was that bad it just need some tweaking.
 
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AronDraws said:
As a designer, what I'm noticing is most of these fonts feel like 'home publishing'. If you want, I'll give it a shot for fun.
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Sure
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iamgalactic said:
assuming you want someone local, after a quick google search I found http://my-studio.ca

she seems competent, not "high-end" so should be affordable - and does signage too apparently...

when you do get something done, post it back here - might be a good overall post to share to others!
Click to expand...
Thanks
[doublepost=1453604231][/doublepost]
DUCKofD3ATH said:
Contrast isn't good, you need to brighten up the gold. Also, replace comma with ampersand--if the font you're using doesn't have a nice looking ampersand, try different fonts just for the ampersand.

When you've got everything looking good, adjust the font size of "The Gold Standard..." line of text so it is exactly as wide as JW Digital Archiving. Looks neater that way.

Finally, ditch the image. It's too small and awkward. Old rule when designing a logo is to design it for a business card first. If you'd done that, you'd have realized that the image would have been illegible and dropped it anyway.

As a more casual and modern look, don't capitalize all the words in the slogan.

Edit: Here are examples of what I mean:

23943073554_92378fd0ce_b.jpg


[doublepost=1453600033][/doublepost]

Can't ever read the black-on-gold version in large print, it would be nearly invisible on a biz card.

The gold-on-white is an improvement, but the sans-serif font your using is too heavy. Try Helvetica Neue, it has a lot more weights.

And why'd you pick the art deco looking font? Thought you were trying to express how modern your company is.
[doublepost=1453600780][/doublepost]

I don't think the original gold-on-black was that bad it just need some tweaking.
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I am not sure where I got the font from I believe it was in InDesign.
 
How about the $5 Fiverr? I realize you get what you pay for.
 
waloshin said:
How about the $5 Fiverr? I realize you get what you pay for.
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As a designer, I'd say give work to a fellow designer.

I don't agree with sites like Fiverr - it devalues what we do. Furthermore, it's pretty unethical. There have been many reports of designers stealing other people's work!
 
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iamgalactic said:
As a designer, I'd say give work to a fellow designer.

I don't agree with sites like Fiverr - it devalues what we do. Furthermore, it's pretty unethical. There have been many reports of designers stealing other people's work!
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Don't we all steal each other's work?
 
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iamgalactic said:
As a designer, I'd say give work to a fellow designer.

I don't agree with sites like Fiverr - it devalues what we do. Furthermore, it's pretty unethical. There have been many reports of designers stealing other people's work!
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You think that's bad?

There are designers charging market rates who then go to places like Fiverr and have the work actually done there.

Now that's cannibalism.
 
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Is it possible to have an image like this turned into vector? I know it is possible with photoshop but that is not vector.

Northern_Lights_Norway.jpg
 
waloshin said:
I would like a logo with northern lights incoroparted into the design.
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Google logo + northern lights and check out the images. You'll get an idea about which ones work and which don't.

I thought this one was an interesting interpretation. (though I'm not crazy about the type treatment, and the logo is problematic in anything less than full color)

onwa.jpg
 
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I've been out of the business for a decade but I used to make lots and lots of signs & banners, and I've created my fair share of logos as a result. Effective designs & layouts are clear, simple, and instantly readable -- which requires simple, simple fonts & lots room to read it. I like to envision my work on a billboard viewed by cars zipping by at 100km/h. If you can't read it at 100km/h then you've wasted your money.

I agree with the posters who said it was a mistake to include clipart of a scanner in the logo, and also those who say to sell the sizzle not the steak. You're not selling scanners, you're selling a service. Your service will give your customers a cleaner office, less paper, and less clutter -- as well as faster access to their stored information. And you do it all so they don't have to worry about it. The scanner is just a tool you use to do it.

My logo concept below uses easily-readable text (Franklin Gothic Medium and Typewriter) combined with the universal symbol of completing a project -- a green checkmark (Emoji font). All on a simple shaded gold background with rounded corners to make it stand out, and a light border line to make it look a little "classier". This can be read & remembered at 100km/h. Simple works.

I'd personally avoid the Northern Lights effect, it's tough to do that right and depending on what you want to do with your logo, additional colours may still increase the cost (screenprinting etc.) And if you ever have to print it in B&W it'll look ridiculous. This logo still works effectively in B&W.

My thoughts FWIW...


JW Logo BKF.png


JW Logo BKF BW.png
 
eRondeau said:
My thoughts FWIW...
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Done and done.

It could even be converted to black and whiten and still maintain the readability and feel.

It's still the longest logo and tagline ever created. But you could only work with what you were given.
 
I don't mean to be rude but I would not commission JW Digital Archiving if their logo looked like either of those.

Absolutely hire a professional - it'll pay dividends. I would also recommend dropping the gold standard line - that sounds incredibly generic and, frankly, untrue.
 
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Thanks for the replies everyone.

The scanner in my original logo was vector. I created the scanner in InDesign.
 
Heres my 2cents (but I'm not exactly a designer).........

The name is too long & you don't need the word 'digital' in this day & age. If you only scan & pass back to the client then I would call yourself 'JW scanning' as you can't scan any other way other than digitally!

If you intend to offer a storage solution as an extra service in the future call your self 'JW archiving'.

Ideally though you shouldn't have the service you provide in your company name if you ever intend to start any other business, so with that in mind, why not call your self 'JW systems' or 'JW Services' so if you diversify into widget sales in the future, you can keep a unified brand!

Anyway heres some logo ideas thrown into the pot...
1z66rth.jpg
 
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coldsweat said:
Heres my 2cents (but I'm not exactly a designer).........

The name is too long & you don't need the word 'digital' in this day & age. If you only scan & pass back to the client then I would call yourself 'JW scanning' as you can't scan any other way other than digitally!

If you intend to offer a storage solution as an extra service in the future call your self 'JW archiving'.

Ideally though you shouldn't have the service you provide in your company name if you ever intend to start any other business, so with that in mind, why not call your self 'JW systems' or 'JW Services' so if you diversify into widget sales in the future, you can keep a unified brand!

Anyway heres some logo ideas thrown into the pot...
1z66rth.jpg
Click to expand...
Thank you for the ideas.
 
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