What do you think of my logo? Suggestions

[Mutinygraphiks]

Here is something clean and simple something in this direction would be suitable this is just an example.

 

[Ambrosia7177]

I am trying to be seen as a premium photo /document scanning business. I have therefore choosen black and gold. I believe I used pantatone 851.

1.) "The Gold Standard in Photo, Document Scanning" should be the same width (or less) than your company name.

2.) "The Gold Standard in Photo, Document Scanning" should be something like "The Gold Standard in Photo and Document Scanning"

3.) The scanner doesn't look like a scanner, but something thrown together.

 

[Brandon Hobart]

Here is something clean and simple something in this direction would be suitable this is just an example.
https://forums.macrumors.com/attachments/jw_logo-jpg.672648/

The logo, font style, colour choice and writing style, all fits here. I feel like this is the perfect logo for your favicon. The black background in the above posts does not suit well. However, the black and blue contrast are fairly well considering.

 

[iamgalactic]

Here is something clean and simple something in this direction would be suitable this is just an example.

Are you seriously suggesting the use of Impact?!

 

[Mutinygraphiks]

Are you seriously suggesting the use of Impact?!

I am not suggesting the use of impact but the use of a bold condensed font family, i.e. Helvetica Neue Con Bld, Akzidenz Grotesk, etc. Mine was just a sample of something he could do, not exactly how he should do it. I was being constructive and giving him a helping hand is all.
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Are you seriously suggesting the use of Impact?!

Here does this make it better?

 

[Fzang]

Here does this make it better?

The faux shadow gives me an uneasy feeling.

 

[ezekielrage_99]

Facepalm...

 

[adamneer]

I am not suggesting the use of impact but the use of a bold condensed font family, i.e. Helvetica Neue Con Bld, Akzidenz Grotesk, etc. Mine was just a sample of something he could do, not exactly how he should do it. I was being constructive and giving him a helping hand is all.
[doublepost=1479347650][/doublepost]


Here does this make it better?

Overall, this is a decent design, and certainly worlds better than the original logo, but here are some issues I have with it:

- It's impossible to tell what the name of the company is. Is it "JW", "Digital Archiving", or "JW Digital Archiving"? If it is "JW Digital Archiving", the full line should be the same font.

- If you are going to mix serifs and sans-serifs, I'd prefer the smaller character/longer phrase be sans-serif. Using serifs for the description line makes it look busier and harder to read than it has to be.

- The "Digital Archiving | gold standard" text needs to be aligned with the top and bottom edges of the large "W". Right now, it's too close in height to that character to not be aligned with it, especially if it's part of the name of the company. Another idea, if possible, would be for the "Digital Archiving" line to match the height of the W and to align the bottom edge of "the gold standard" with the bottom edge of the J. The tail of the J may need to be extended to make this work.

- I don't know if all-caps is right for the description line.

 

[Ken Johnson]

No two and ten is fine to go I think.

 

[jtara]

Wow, is this STILL going?

Is OP still here?

I think I suggested this months ago: 99Design. But have somebody with some taste pick the best design for you. Your spouse, or maybe the most "artistic" person you know.

Do NOT tweet for Donald Trump's approval, though! He would heartily approve the very first version, though, I would imagine.