I think you are right. I wouldn't be surprised if the next iPhone and Apple TV use the M1 branding. Apple Watch M1.
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iPad Pro Where are the iPad Pro reviews?
- Thread starter Freida
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I think you are right. I wouldn't be surprised if the next iPhone and Apple TV use the M1 branding. Apple Watch M1.
I'm quite confident it's the same "M1" processor per design as what sits inside the desktop/laptop counterparts, it might be underclocked or undervolted a little, but it's the same thing. That said, the M1 itself could very well be what was going to be the A14X and Apple just decided to change directions, give it an entirely new name and then put it into their PC's.
Other have pointed out that the iPad Pro isn't getting a desktop CPU, rather, the desktops got a tablet CPU. They're fast enough now that they can power full desktop applications without degrading user experience, so why not?
This also isn't a paper launch because Apple announced the product with a finite shipping date, it wasn't announced as "available" only to be "out of stock" immediately there after.
Apple probably has hundreds of thousands of these products already boxed and ready to go. I assume they'll be flown over from China rather than boated and most peoples orders are probably already wrapped to pallets sitting in a shipping warehouse somewhere just waiting for the thumbsup for loading.
Other have pointed out that the iPad Pro isn't getting a desktop CPU, rather, the desktops got a tablet CPU. They're fast enough now that they can power full desktop applications without degrading user experience, so why not?
This also isn't a paper launch because Apple announced the product with a finite shipping date, it wasn't announced as "available" only to be "out of stock" immediately there after.
Apple probably has hundreds of thousands of these products already boxed and ready to go. I assume they'll be flown over from China rather than boated and most peoples orders are probably already wrapped to pallets sitting in a shipping warehouse somewhere just waiting for the thumbsup for loading.
Agreed, I fully expect the M1 (well, and evolution of the name) to become the mainstay in Apple parts going forward.
I was thinking this EXACT thing about Rene today. Terrible clickbait thumbnail photos where it looks like he's on the toilet, coupled with asinine titles like "WTF Leak Bombs". Huge turn off, no click for you.
What really annoys me with YouTubers at the moment is the weirdly smooth transition into talking about their sponsors… it’s just proper cringe and irritating…
YouTuber: ‘So apple launched their new AirTags today, however, they’re primary focus was user privacy, similar to xyz VPN, our sponsor today, which allows you do this that and the other’
Me: Manically double tapping the right side of the screen… Skip 30s, skip 30s, skip 30s…
”That brings us to our sponsor today rai…. Skip skip skip skip”
I know but I was hoping to have reviews out before the preorder, not the shipping. I guess they changed it so will have to wait. Most likely it won't change anything as I'm upgrading from Air 2 but reviews etc. would make the waiting way more enjoyable 
I think there’s a small chance that we might see a couple legit reviews at the end of this coming week, but there will be quite a few the week after. I doubt the reviews will change many minds that already pre-ordered. My guess is there will a lot of very positive reviews of the new screen on the 12.9, the speed of the M1, and some minor positives like the wide camera on the front. I still don’t understand why they didn’t add Touch ID on the power/sleep button like they did for the newest Air.
If you don’t mind me asking, what was the last thing you learned from an iPad Pro review that you didn’t know - and what channel then provided you with that insight?
They call it an embargo, standard industry practice and good for the reviewers as it allows them the time to properly review the product and get their written and filmed pieces sorted out ahead of time.
That's an unfortunate reply - I think you'll find that every major piece of tech will have embargo because reviewers traditionally get a piece of tech for a week to get sufficient time with it for their review. It's especially important for Youtuvers who have to write, film, and edit their review.
Just think about it for a minute as you'll see that every major review site gets the same treatment - Marques mentions in most of his Apple reviews that he's had xyz device for a week before launching into his considered review.
I would assume that, like in the film industry, if a piece of tech is a turkey and the manufacturer knows it they won't put review units out at all...
What would this gain? Preorders are a small piece of Apple's sales and tend to come from their most loyal customers who would be buying irrespective of reviews which is I'm sure why Apple is OK with having a long gap between preorder and review embargo lift. The majority of customers who will be buying over the next year will have reviews to look at. Even if Apple didn't want any they can't stop them once the device is on sale and anyone could buy them anyway.
I am still convinced the delays here are all a combination of COVID induced shortages and a desire to keep the review stream aligned with WWDC. That allows the first wave of reviews to be the standard "unboxing" and "first impressions" and then the second wave that usually comes a couple of weeks later to go "deep" will be able to interweave whatever happens at WWDC without being "stale".
If the 2021 IPP is a dud it will come out quickly no matter what Apple would do to try and stop it.
Also, they have a 14 day return policy so anyone who gets their device can return it no questions asked very quickly and there will absolutely be reviews posted within that 14 day window.
I’m not entirely sure about that. Apple is likely to move to ArmV9 for M2 which will bring at least 15% improvements on it‘s own. I’d expect the move to M2 to give a larger than expected increase than following years.
Review embargoes are standard practice for lots of industries. Tech, movies, games, cars, etc. It does not “mean” anything. Reviewers with a lot of followers get units early to try (and sometimes keep) along with a contract with terms including when the embargo ends. That way they’re more on a level playing field and not rushing to be the first.
I agree that pre-orders are mostly fanboys, still, that first month of sales is massively important, and if the reviewers just got their models, and are fresh with excitement, the first reviews - the ones that will be seen most through the life of the product - will be THOSE reviews. So, if you’re a little worried about the “One Month In And I’m Regretting It” videos, well... that same YouTuber made a video a month prior called, “The New iPad Pro is a Game Changer”. Just make sure THAT video is co-ordinated with Opening Day. Now, it’s true that rule may apply regardless, but it becomes a must with a “great, but not much better” product that you need to launch big, because it’ll taper.
Edit: Granted, I may be poisoned by the fact that I’ve been in movie marketing for 20 years. And one of the sayings is, “If a movie doesn’t have any reviews before opening day... THAT’S the review.”
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Since he went indie on his channel, things have gone downhill. He seems to want to be in the iJustine category of 6m subscribers, but she is more an entertainment channel who talks tech.
I prefer smaller reviewers like Gary, The Everyday Dad and Tech Gear Talk who get into using the devices for the intended purpose and tell you about the experience.
They are also more honest in terms of 'you don't need the Pro for your use case, you will be fine with the £329 base model'.
I like Justine for the entertainment mostly. Her videos are fun to watch to pass time while eating. I recently found Tech Gear Talk and like his videos. He goes really in depth and really tries to explain to the normal consumer the pros and cons of devices. I liked Everyday Dad but he's too bias for me now.
Don’t mind at all.
It’s how I found apps like GoodNotes which I rely on heavily, it’s how I found out some uses for the LiDAR Scanner. It’s how I learn about iPadOS features on new updates that may not had gotten attention in the keynotes.
It’s not specific youtubers, just searches.
Agreed, say what you want about iJustine, shes more pleasing to look at and better to listen to (doesnt sounds like shes reading from a teleprompter like Rene, where his jokes that may work on paper just DONT translate well to the spoken word).
Gary is pretty decent.