The thing about Apple is I kinda feel like they have fallen behind. I remember 2007 when the OG iPhone was first announced and the rest of the mobile industry was like "oh ****" It would go on to completely change the mobile industry forever. I remember in 2010 when iPhone 4 dropped and pretty much knocked the the entire tech industry on its ass...again. Beautiful Retina display that (at the time) was the best looking display on a mobile device. Great camera that recorded HD video, that (at the time) looked amazing. And the icing on the cake, FaceTime. Video chatting that actually worked? And it was easy to use? Amazing! The hype around the iPhone 4 was insane and that little guy more than lived up to the hype. And that was the last iPhone that truly had the insane hype around it.
That right there is the Apple that needs to come back. I'd love for iPhone 7 to launch and once again knock the industry on its ass. Hell make it a revolution of the highest form. I'd love for iPhone 7 to have the best display in the industry. Better than Samsung, better than LG or Sony. I'd love for iPhone 7 to have the absolute best camera. Not a half assed "it just gets the job done most of the time" camera. No, the best camera in a phone.
Is iPhone 6S a bad phone? Nope, not at all. Could it have been better? Yep. I just hope Apple comes out swinging this fall and launch a product that's truly "magical".