Steve Jobs would never apologize?
Ever?
He apologized twice since the iPhone came out. To refresh some memories:
From 2007:
I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions. . .
We want to do the right thing for our valued iPhone customers. We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple.
Steve Jobs
Apple CEO
From 2010:
Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Apples new iPhone 4. It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration. We apologize to everypony who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.
Why do people insist on changing history as time goes on?