An interesting post!
I too applaud Omega/Swatch for this collaboration.
Call me crazy but I wanted one of these, ideally the
Mission To The Moon model, even though I have the real-deal (see my post
#3581 and
#3604).
My son called me from Canada the day before the official release and asked me if I thought they would be collectable and if so worth getting one. You can guess my reply. In fact I wasn't even aware of the masterfully marketed new Swatch editions.
An hour later I'd done all the research I wanted (as I normally would prior to the purchase of any watch), and was then on the phone to the nearest available outlet, this being Bordeaux - an almost 3hr drive away. Not surprisingly I couldn't get through, all lines were permanently engaged, so pre-ordering was impossible. Learning shortly afterwards that these watches were only available over-the-counter, I then called my son and requested if he wouldn't mind going into his nearby Montreal store and purchasing one for me and also for himself as a gift. I needn't have asked; he'd already planned an early trip the following morning.
Long story short, he was unlucky. Even arriving 2hrs before opening time he observed a soul-destroying queue the length of several blocks. Apparently even those queueing since 5:00am were also unlucky. But we now understand these are not planned as a limited edition, and will eventually be available on-line.
Why do I want one? Simple answer! I love wearing mine although I dont frequently, for fear of damage and or being mugged, especialy as the true Moonwatches in particularly the ST105.12 - precisely the model that accompanied Buzz Aldrin and Neil Armstrong to the moon - are rapidly increasing in value. The previous CK2915 & CK2998 editions have already gone into the monetary stratosphere.
Plus the attention to detail of the new Swatch Omega cannot be ignored. I was especially impressed to note that it also features the
dot diagonal 70 and
dot over 90 bezel, tiny detail that identifies the true pre-1970 Speedmasters.
On reflection it's perhaps not so surprising that someone with a genuine Moonwatch is prepared to pay 250 euros ($260) for an Omega Swatch, after all one of the most iconic Omega Moonwatch ads during the 70's declared, '
How can a man in a $27000 suit settle for a $235 watch.'
Link.